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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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17/165 pages

161.  
Is the Cookie hype out of all proportion?
Online marketers have gone from denial to grudging acceptance as they face up to the slow demise of the web cookie, but this is perhaps no bad thing, according to Russell Loarridge, managing director for Janrain Europe, who argues that cookie-based...

162.  
CRM and loyalty must converge... Personally
During the recent Customer Relationship Management Conference (CRMC) in the US, the word 'personalisation' seemed to be on everyone's lips, according to this report by Joe Easley, director of global product strategy for Kobie Marketing. The big...

163.  
What drives shoppers' purchase decisions?
Patience and the pursuit of information pay off, according to GE Capital Retail Bank's second annual 'Major Purchase Shopper Study' which found that, empowered by technology, consumers now extensively research and compare prices and financing offers...

164.  
Loyalty schemes draw 84% of consumers
Nearly 60% of global respondents said that loyalty programmes were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a study by consumer information and insights firm Nielsen. The Nielsen...

165.  
Why Sodexo's m-loyalty scheme succeeded
In February, food service and facilities company Sodexo launched its first loyalty app for the contract catering industry, and has since reported on the programme's outstanding success thanks to carefully planned and implemented feedback tools and...

166.  
UK brands to invest in Proximity Marketing
The major (79%) of major UK brands are planning to invest in proximity marketing within the next six months, according to a study of brand marketers commissioned by proximity marketing and engagement specialist Airspace. Almost all respondents (99%)...

167.  
Natural Segmentation: Data speaks for itself
Many marketers are frustrated by current targeting methods which are often too blunt to achieve significant results, according to Guillermo Christen, VP of Product & Engineering for Intent HQ, who here examines whether it's time to rethink traditional...

168.  
NICE Satmetrix to offer NPS Masterclasses online 
Develop your own NPS-driven customer feedback plan

NICE today announced the availability of online access to a new Net Promoter Masterclass by NICE Satmetrix, the leading global provider of customer feedback management software and the co-creator of NPS. The training in Net Promoter methodology was...

169.  
Loyalty credit card holders don't understand the program 
Understanding and redeeming rewards is key to satisfaction

Credit card holders in Canada place a high value on their rewards programs, so much so that 48% who switched their primary credit card during the past year did so for a better rewards program, according to the J.D. Power 2018 Canada Credit Card...

170.  
Consumers remain skeptical about brand promises 
We don't just want promises, we want solid proof

Around the globe, consumers report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers' expectations. In fact, over 52% of consumers report that brands fail to live up to the promises they make and...

17/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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