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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
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Marketing Technology


1471.  
Inefficient marketing technology losing billions in sales 
Poor tech and no talk makes jack a dull marketer

Almost all (95%) of organizations say their customer experience (CX) is in critical need of improvement, according to a global survey of 1,440 CIOs, CTOs, CMOs and other senior decision makers, conducted by Avanade and experience management software...

1472.  
US government shows how not to treat your customers 
Uncle Sam offers his citizens a bad experience

Though the White House is buckling down on federal agencies' poor customer experience (CX), efforts have not yet paid off. According to Forrester's US 2018 Customer Experience Index (CX Index), government is one of the lowest ranked industries. Its...

1473.  
How insurers gain from better customer experiences 
Great experiences outperform bad ones many times over

Insurers that earn jeers from their customers are falling further behind the ones that earn cheers, according to customer experience advisory firm Watermark Consulting following an analysis of stock market returns for insurers that lead in customer...

1474.  
Marketers ignore consumer communication preferences 
They've told you what they want, so what's the issue?

Seventy percent of millennials are frustrated with receiving irrelevant emails, but brands are still sending mostly mass communications. And while all industries prioritize their marketing spend to drive traffic to online first, mobile second, and...

1475.  
Brands are chosen for good customer experiences 
One bad experience can cost many loyal customers

The customer experience is the top reason consumers cite for choosing a particular brand when making a purchase, according to the Customer Experience Tipping Point survey from customer experience management firm Medallia, which worked with research...

1476.  
US brands are still failing to impress their customers 
Investment in CX stalled for the third year running

Forrester has published its US 2018 Customer Experience Index (CX Index) rankings, confirming that US brands remain mediocre when it comes to providing quality customer experiences. No brand has risen to the top of Forrester's rankings and continued to...

1477.  
Five ways airlines could boost relationships and loyalty 
Those who know their passengers best will always win

Boxever has conducted some research into consumer expectations in the travel market, and identified a strong need for airlines to distinguish between each consumer and deliver an experience that aligns with their individual preferences. The growing...

1478.  
Service reps found behind great customer experiences 
Your customer service agents are licensed to thrill

Service organizations that make their frontline reps a top priority can improve both productivity and customer loyalty, according to new research from CEB (now Gartner). The study of more than 2,000 customer service reps from nearly 30 companies...

1479.  
US$1 trillion at risk from poor customer relevance 
Those that keep it relevant are rewarded with loyalty

US companies risk losing a staggering US$1 trillion in revenue if they fail to maintain customer relevance, forcing consumers to seek alternative brands. Once gone, more than one quarter of the consumers are unlikely to return, according to research...

1480.  
Consumers will reward companies deploying good AI 
Embracing the human-like side of ai technologies

Research from Capgemini's Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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