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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1101.  
Good digital CX is just as important as retail pricing 
Many in-store shoppers come from good digital experiences

Nine out of ten consumers feel that a positive digital shopping experience affects their brand loyalty just as much as the brand's prices, according to the results of the Retail Digital Trends Survey 2019 from digital performance company Riverbed. The...

1102.  
In-app purchases beat mobile web sales by 108% 
Study explains how to strengthen your mobile marketing

With the growth of the mobile economy, m-commerce transactions are projected overtake e-commerce transactions globally this year - showing how important it is for marketers to get ahead of their mobile strategies, according to the '2019 Mobile Commerce...

1103.  
There are more chatbots for healthcare than ever before 
But they're still falling short on trust and usability

The healthcare industry is in the midst of a technological transformation. The adoption of chatbot apps are changing the way consumers seek medical treatment and the way in which the healthcare industry is connecting with consumers. However, despite...

1104.  
US consumers show lifetime loyalty once they commit 
But technology lets down many marketing strategies

US consumers play hard to get, but once brands secure their trust, the majority of US consumers are loyal for life, according to a global survey commissioned by Acquia. The report examines the gap between consumers' and marketers' perception of CX...

1105.  
Companies are struggling to meet customer expectations 
Good service outranks convenience and reputation

Companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever increasing customer expectations, according to the The Zendesk Customer Experience Trends Report 2019. The report was based on global survey...

1106.  
Consumers in the UK are leading the CSR charge 
Brands everywhere must improve human interaction

A study from cloud-based experience firm InMoment has revealed five key trends, including one that reveals UK consumers are outshining their global peers in making social responsibility a priority when choosing which brands to support. Unlike other...

1107.  
Marketers are holding back their own influencers 
Better Marketer/Influencer relationships are key

Despite becoming a staple in today's marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing, according to Allison+Partners' study on influencer marketing. The divide spans the spectrum...

1108.  
Service leaders are trying out AI bots and assistants 
Most see AI and virtual assistants as valuable tools

Thirty-seven percent of service leaders are either piloting or using artificial intelligence 'bots' and virtual customer assistants (VCAs), and 67% of those leaders believe they are high-value tools in the contact center, according to a survey by...

1109.  
Two-thirds of consumers prefer mobile payment apps 
Three in five use their mobile banking apps every week

Mobile banking apps have become one of the most popular self-service channels in banking, according to the initial findings of an online survey conducted by Harris Poll for mobile-first fintech solutions firm Entersekt, fielded to better understand US...

1110.  
US consumers are slow to trust but quick to forgive 
But their UK counterparts are far more cautious

Transatlantic businesses face greater short-term pain in the US but less long term retribution in the UK following a security breach, according to data from payment security business PCI Pal. The research into consumer trust and spending habits was...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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