BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


86/165 pages

851.  
Brand building in the low-carbon economy
Consumer awareness and understanding of 'green language' is evolving rapidly, and brands face an increasingly difficult task of both educating consumers and attracting low-carbon customers, according to Harry Morrison, general manager for the Carbon...

852.  
Canadians choose travel for loyalty rewards
Most Canadians opt for travel when using rewards points, with 57% redeeming for flight options, well ahead of merchandise (30%) and gift cards (27%), according to Royal Bank of Canada (RBC) poll of Canadian travel rewards cardholders. Despite this...

853.  
Mobile loyalty schemes to take off, consumers say
With fewer than one third of UK consumers currently participating in telecom operator's reward schemes to encourage loyalty, and consumers ranking loyalty schemes that offer occasional high value gifts as being the most appealing to them, there is a...

854.  
Service is now the key factor in affluent loyalty
Exceptional customer service has become the most important aspect of affluent customer loyalty, according to a survey of marketing professionals by Affinion Loyalty Group and VIPdesk. The survey found that exceptional customer service, exclusive...

855.  
What makes customers switch payment methods?
In a purchasing environment where consumer loyalty continues to be elusive, there is a way in which financial services marketers can capture those consumers who may be willing to make a switch in their primary payment method, according to the 'Consumer...

856.  
What customers want from grocery retailers
Grocery retailers' checkout lanes and lines, selection of fresh products, and overall customer service are at the top of the list of frustrations that consumers say 'never meet their expectations', according to the 2011 Consumer Insights Panel survey...

857.  
Consumer 'social media fatigue' setting in already
There are signs of maturity in the social media market with users in certain segments already showing signs of 'social media fatigue', according to a survey by Gartner. The survey reveals continued localisation of usage, whereby certain...

858.  
Consumers widen mobile shopping behaviour
Retailers and brands are going to need to change their sales and marketing strategies to respond to the growing influence of mobile devices on consumer behaviour, according to the latest 'Mobile Commerce Survey' report from L.E.K. Consulting. Some...

859.  
Is social media's ROI too difficult to measure?
Many brands - some of them major businesses - are avoiding forming any kind of social media marketing strategy, simply because they feel they might not be able to measure social media's ROI (return on investment) in the traditional sense, according to...

860.  
Nine best practices of social media marketing
Social media, which was once regarded by marketers as 'just a craze', has now evolved into something far too potent to be ignored, and has changed the way in which we communicate with consumers, according to Kristin Hersant, vice president of corporate...

86/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark