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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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87/165 pages

861.  
Service is now the key factor in affluent loyalty
Exceptional customer service has become the most important aspect of affluent customer loyalty, according to a survey of marketing professionals by Affinion Loyalty Group and VIPdesk. The survey found that exceptional customer service, exclusive...

862.  
What makes customers switch payment methods?
In a purchasing environment where consumer loyalty continues to be elusive, there is a way in which financial services marketers can capture those consumers who may be willing to make a switch in their primary payment method, according to the 'Consumer...

863.  
What customers want from grocery retailers
Grocery retailers' checkout lanes and lines, selection of fresh products, and overall customer service are at the top of the list of frustrations that consumers say 'never meet their expectations', according to the 2011 Consumer Insights Panel survey...

864.  
Consumer 'social media fatigue' setting in already
There are signs of maturity in the social media market with users in certain segments already showing signs of 'social media fatigue', according to a survey by Gartner. The survey reveals continued localisation of usage, whereby certain...

865.  
Consumers widen mobile shopping behaviour
Retailers and brands are going to need to change their sales and marketing strategies to respond to the growing influence of mobile devices on consumer behaviour, according to the latest 'Mobile Commerce Survey' report from L.E.K. Consulting. Some...

866.  
Is social media's ROI too difficult to measure?
Many brands - some of them major businesses - are avoiding forming any kind of social media marketing strategy, simply because they feel they might not be able to measure social media's ROI (return on investment) in the traditional sense, according to...

867.  
Nine best practices of social media marketing
Social media, which was once regarded by marketers as 'just a craze', has now evolved into something far too potent to be ignored, and has changed the way in which we communicate with consumers, according to Kristin Hersant, vice president of corporate...

868.  
PayBack launches coupon platform in Germany
The Germany loyalty coalition, Payback, has announced the forthcoming launch of an additional marketing channel in the form of the new 'Payback Deals' couponing platform, which offers a changing selection of discount offers to programme members...

869.  
Social media's brand marketing value revealed
Facebook, Twitter and YouTube have now become the corner-stones of most marketers' social media strategy, according to research from management consulting firm Booz and social enterprise software provider Buddy Media. The study, entitled 'Campaigns to...

870.  
Consumers 'not feeling benefit' of sharing their data
Most American and Canadian consumers (74%) say they are not feeling the benefits of sharing their personal information with marketers, according to a survey by loyalty marketing group LoyaltyOne. The online survey of 1,000 American and 1,000 Canadian...

87/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark