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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

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89/165 pages

Companies not doing enough for loyalty, study finds
Most American consumers report that quality customer service is more important to them in today's economic environment (61%) and will spend an average of 9% more when they believe a company provides excellent service, according to research by American...

Retail marketers not making enough of mobile
Too few retailers have a solid mobile channel in place, despite the fact that 41% of retailers plan to have a transactional mobile site or application in place within the next year, according to research from the Association for Interactive Media and...

Five types of shopper identified, worldwide
Global consumer packaged goods shoppers should not be defined by their country but instead by their shopping attitudes and behaviour, especially their attitudes toward price and their propensity to pre-plan their purchases, according to a global study...

884.	Social media drives engagement, study finds There is a huge benefit to brands that engage with consumers in the social space, but the challenge is to identify the type of social experience that consumers actually want, according to the fifth 'Wave' study by marketing communications agency UM...

Loyalty compared in Latin America, US & Canada
Latin American consumers contacting consumer affairs departments are substantially younger than in the US and Canada, according to a study by The Center For Client Retention. The 'Connecting to the Americas Benchmarking Study' surveyed some 16,000...

Canadian consumers embrace cause marketing
More than three quarters (78%) of Canadian consumers feel that companies that support social causes have every right to make a big deal of it their advertising and marketing, and 77% feel that if a company supports a cause, the company should include...

887.	Building brand engagement with Facebook In the wake of the launch of 'The Social Network', a film about the founders of Facebook, it seems that marketers are facing up to the reality that social sites are changing how consumers discuss and view brands. Here, Howard Scott of digital agency...

Good customer experiences are more profitable
Customer experience is playing a significant role in determining where consumers choose to shop and how much they are willing to spend, according to the fifth annual Customer Experience Report from Harris Interactive and RightNow Technologies. The...

UK email marketing industry grows 15% in 2010
The UK market for email marketing platforms and services has grown by an estimated 15% year-on-year, reaching a total value of some 336 million in 2010, according to a research report from Econsultancy. The report, entitled 'Email Marketing Platforms...

890.	The seven habits of effective marketers There are seven key habits that are common to almost all effective marketing organisations, according a report by Eloqua and Econsultancy, based on the 2010 Planning and Budgeting Survey. The report, entitled '7 Habits of Effective Marketing...

89/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)

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