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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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88/165 pages

871.  
Why the board isn't impressed with marketing
Nearly half (49%) of companies are not yet using customer metrics or marketing metrics to help inform board-level decision making, leading to a general sense of C-level disappointment with the marketing function, according to research from The...

872.  
A customer is for life, not just for Christmas
Retailers remain more focused on acquiring new customers than retaining loyal customers, despite acknowledging that the latter are more profitable in the long run, according to research from customer insight agency SMG. The survey of 280 senior level...

873.  
Customer win-back comes from a 'single view'
Earning undying customer loyalty is every retailer's ideal marketing goal, but sometimes customers simply defect, necessitating an effective 'customer win-back' strategy. But winning back lost customers is not always a straightforward task, and can...

874.  
Shoppers to stretch holiday budgets with points
Leading up to the 2010 holiday shopping season, a significant number of US consumers said they are occasional (28%) or frequent (43%) users of customer rewards programmes, according to a survey by LoyaltyOne and Epsilon Targeting. The survey of 709...

875.  
10 Keys to sustainable social media marketing
It appears that many marketers, in the UK at least, remain confused by the value, purpose and ownership of social media, with only 7% measuring its impact and ROI and 37% participating in social media without sound business reasons, according to a...

876.  
Brands have more to gain from e-marketing
European email marketing agency eCircle has conducted research into combined social media and email marketing techniques, and found that many brands are still failing to harness the combined power of email and social media. The study draws attention to...

877.  
European Christmas shopping goes mobile
Two out of three European consumers expect to use their mobile phone for their Christmas shopping or to organise holiday season celebrations this year, according to research from the Mobile Marketing Association (MMA) and Lightspeed Research. The...

878.  
Incentives can drive retail customer engagement
Marketers are currently failing to engage with customers in-store, with 46% of UK consumers admitting to never giving out their contact details - or even giving fake contact details - to avoid being contacted in future, according to recent research by...

879.  
M-loyalty could be 'game changer' for retailers
With smartphones proliferating and customers using them to gather information, compare prices, place orders and redeem offers, customer expectations are starting to run far ahead of many retailer's capabilities, according to Steve Gray of Mobilize...

880.  
E-retail satisfaction decreased in December
Although many US-based online retailers reported having a good holiday shopping season at the end of 2010, customer satisfaction with the top 40 online retailers had actually fallen since 2009, according to the sixth annual E-Retail Satisfaction Index...

88/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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