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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

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83/165 pages

821.  
Consumer trust is vital to brand loyalty
In most relationships, broken trust inevitably leads to a break-up, and this could not be more true when it comes to the relationship between a retail brand and its customers, according to Michael Green, director of insight for Transactis. The company...

822.  
Brands ignoring social media complaints
Too many companies still think of social media as a marketing communication tool and ignore the fact that it is now the preferred method for many customers to make complaints, according to the A.T. Kearney 'Annual Social Media Survey', which found that...

823.  
Where's the future of financial services CRM?
Financial services companies trade upon the relationships they hold with their clients, and those relationships depend on serving those customers' needs. But what do they really want and need? The surprising answer, according to Harris Interactive, is...

824.  
Social/mobile channel management uncertain
Nearly two thirds of C-level executives believe a company's CEO is responsible for new communication channels such as social media and mobile, while less than one third of middle managers think the same, according to a survey of 800 executives...

825.  
Retailers lag at click-and-collect services
Despite its growing popularity, less than half of the UK's top retailers (including grocery, department stores, clothing, general merchandise and home improvement) offer their customers a 'click and collect' service, according to a study of the UK's...

826.  
Aimia segments social media consumers
Loyalty management firm Aimia has published a new segmentation model that identifies six distinct social media personas into which consumers can be grouped, based upon the behavioural drivers of trust and control. The model is detailed in a research...

827.  
What data consumers are happy to reveal, or not
There are four key types of personal information that consumers may or may not be willing to share with the companies they deal with, with political views, religious beliefs, and ethnicity topping the list of questions never to ask, according to a...

828.  
Online customer experiences improve
US consumers have awarded the highest marks for web experiences to Amazon, credit unions, USAA, PNC, Southwest Airlines, eBay, Sam's Club, ShopRite, JCPenney, and ING Direct, according to the 2012 Temkin Web Experience Ratings from Temkin Group. At the...

829.  
Bank customers at peak risk of defection
Consumer backlash against bank fees, coupled with poor service and unmet customer expectations, has fuelled increases in defection rates among customers of large, regional and midsize banks, according to the J.D. Power and Associates '2012 US Bank...

830.  
Changes in Aisle 5 demand a new approach
The traditional 'food-at-home' vertical market, which is already facing trouble, is likely to see its challenges accelerate over the next few years, according to the 'Trouble in Aisle 5' joint study by global investment bank Jefferies and business...

83/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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