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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

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52/165 pages

511.  
Payback launches multi-channel marketing platform
Based in Germany, the Payback coalition loyalty programme has been an efficient platform for customer loyalty and marketing for more than ten years, particularly in the retail sector. But the company has now moved into digital marketing, beginning at...

512.  
Tarnished social media still strong for marketing
As if to confirm that social media is no longer the next 'shiny object' there are already books such as 'How to Leave Twitter' being published, according to Paul Kennedy, head of consulting for UK-based marketing solutions provider Callcredit, who asks...

513.  
Tweeted complaints not taken seriously, study finds
Twitter users overwhelmingly want their online complaints read and addressed by the companies and brands they deal with, with 83% of those whose tweets have been followed up saying they liked or even loved hearing back from the company concerned...

514.  
Mobile brand interactions getting more personal
Just when online marketers were getting a handle on website personalisation and conversion rate optimisation for their websites, the extreme growth of mobile commerce has thrown a new challenge into the mix, according to Mark Simpson, president and...

515.  
Email marketers face more 'no email days'
November 11th 2011 was unofficially dubbed 'National No Email Day' in the US. Perhaps it was a surprising idea, but the Facebook group set up to mark the event was so active that it appeared that a lot of people were taking it very seriously in a bid...

516.  
Winners and losers of the UK consumer's loyalty
Following ten years of an unprecedented lack of concern about the economy through the 'noughties', worry about the economy remains top of mind for Brits with half of consumers still feeling that it's the most important issue facing Britain today...

517.  
CMOs 'not ready' to build brand loyalty
While building and sustaining brand loyalty is the top concern for today's midmarket chief marketing officers (CMOs), a worrying 72% do not feel sufficiently prepared to do so effectively, according to a global study by IBM. Some 70% of midmarket CMOs...

518.  
Has online retail reached saturation point?
The unparalleled growth of online shopping over much of the last decade appears to be starting to level off as the internet has matured as a purchasing channel and emerged the centrepiece of an established multi-channel retail mix, according to the...

519.  
Consumer data is the 'new oil' of customer loyalty
If consumer data is the 'new oil' in the world of customer loyalty, who owns it? The refiners, or the producers? Marketing Factbook's European contributing editor, Peter Wray, uncovered the answers to today's most pressing questions in the field of...

520.  
Loyalty becomes top priority for mobile networks
Customer retention and customer loyalty have become top business growth priorities among mobile network providers, having identified a pressing need to engage customers sooner to help prevent churn and gain a more a holistic view of the customer to...

52/165 pages

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
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