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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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51/165 pages

501.  
Transactional customer loyalty trend emerges
Customer loyalty in the United Kingdom is being driven as much by financial benefits as it is by emotional attachments, thanks to the emergence of a 'transactional loyalty' shopping trend, according to the 'Imperatives for Customer Loyalty' study by...

502.  
Social customer service: The digital divide
Consumers are positively engaged and highly loyal to the brands they choose to follow and "like" on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the CMO Council's 'Variance in the Social Brand...

503.  
Staff engagement linked to customer experiences
There is a strong link between levels of employee engagement and the effort and commitment of employees to their company, and a consequent link with positive customer experiences, according to a research report by Temkin Group. The report, entitled...

504.  
Mobile loyalty must come from better value
After a careful analysis of the market, loyalty marketing firm Collinson Latitude has called on mobile phone network operators to capitalise on their vast customer data and insights by offering reward programmes that better anticipate customer needs...

505.  
Marketers suffer from wasted customer data
Time and again, marketers preach the need to 'know your customer' - but do they really? Consumers today expect their relationship with brands - particularly those they've supplied with personal details - to be informed and characterised by a...

506.  
Canadian Tire trials points-based loyalty card
Canadian Tire is testing a new points-based version of its loyalty programme throughout Nova Scotia, which will include an option for customers to donate their points to their favourite eligible local charities and community groups, and operate...

507.  
Today's top mobile marketing mistakes explained
Retailers must be careful to avoid falling victim to the consequences of common mobile marketing mistakes statistics from the UK's communications watchdog, Ofcom, show that 46% of UK consumers use smartphones, according a white paper from mobile...

508.  
Technology vendors need to review channel programmes
With disappointing high street sales figures suggesting widespread economic difficulties, technology vendors are apparently not immune to the downturn, according to a recent blog article by James Gaubert, business development director for loyalty firm...

509.  
E-coupon users spend 49% more than average
Digital coupon users in the US shop more frequently and spend significantly more during each trip than the average consumer, according to consumer research by GfK Knowledge Networks and Coupons.com. The study examined the shopping behaviour of more...

510.  
Customers forgive grocery chains most easily
When it comes to receiving poor customer service, US consumers are most likely to forgive grocery chains, and other brands including USAA, credit unions, H.E.B., Hy-Vee, Dollar Rent A Car, Chick-fil-A, Publix, Costco, and Amazon.com, according to...

51/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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