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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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49/165 pages

481.  
NPS reveals UK consumers' likes & loathes
British consumers are more willing to recommend brands that provide good service, responsiveness, and that make doing business with them easier, according to the Satmetrix 'European Net Promoter Industry Benchmark' report for banking, car insurance...

482.  
Maximising the impact of loyalty innovation
Today, brands have many choices about how they can engage the consumer but brands that stand still risk stagnating, reducing customer loyalty, and losing market share. But loyalty provider ICLP has found that there are brands that are pushing the...

483.  
Inbound marketing: Lost in the digital world?
Inbound marketing is perfectly tailored to customer-centricity - and consequently increases the probability of customer retention and repeat business. After all, you (as a consumer) want to go 'where everybody knows your name'. It's a maxim that has...

484.  
Consumers smarter thanks to 'info overload'
Despite living in an age of information overload, 62% of consumers believe that the internet and social media actually make decisions easier than ever before, according to a study by IBM which revealed how the next generation of consumers recognises...

485.  
Measuring the impact of social media marketing
If you've created a single Social Media function within your organisation, you're almost certainly doing it wrong, according to Semphonic's president, Gary Angel, who here explains how the growing social channel presents marketers with entirely new...

486.  
Companies allocating bigger marketing budgets
Some 54% of companies intend to increase their overall marketing budgets in 2013, up from only 45% in 2012, according to the Marketing Budgets 2013 report by Econsultancy and Responsys, which also noted planned increases in both digital and traditional...

487.  
Social marketing: The slow, cautious approach
Brands need to tread carefully when talking to customers through social media, with the latest research showing that most consumers are outwardly hostile to the idea of commercial messaging on the social networking sites they use, but their actual...

488.  
How a competitive MVNO earned true loyalty
When the UK mobile virtual network operator (MVNO), GiffGaff, wanted to make its customer communications more effective, improve its customer relationships, and develop a more loyal customer community, it turned to Neolane, which here explains the...

489.  
Tapping into the growing pre-shopping trend
There is a growing need for marketers to evolve their promotional techniques to also focus on targeting shoppers in the 'pre-shopping stage' before they reach retail stores, according to Chris Boorman, product director for Coupons.com, who here...

490.  
Loyalty 'not resonating' with customers
Even in today's hyper-connected world, many loyalty programmes do not resonate with their members, according to a new research paper entitled 'The Loyalty Divide', publisher by Acxiom and Loyalty 360. The new insights from the paper provide evidence...

49/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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