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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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47/165 pages

461.  
How to benefit from deal-seeking customers
While many consumers expect to get a deal or discount, others are willing to pay more, provided other needs are met. And, when asked to name the key factors that matter most while shopping, the majority of consumers ranked price at fourth or fifth...

462.  
Why most CEM initiatives are failing
Despite there being a strong correlation between customer experience management (CEM) and increased profits, a significant 81% of organisations have seen their CEM initiatives fail over the past three years, according to a study by business...

463.  
B2C and B2B Loyalty are Not So Different
Commerce professionals in B2B and B2C organisations face surprisingly similar challenges in meeting the needs of today's increasingly omni-channel customer, and the approaches needed to address these challenges seem to be converging, according to the...

464.  
Loyalty messaging can triple customer visits
Merchants that maintain frequent communication with loyalty programme members report three times more customer visits than those that do not send any communications, according to a recent analysis by digital loyalty marketing platform provider SpotOn...

465.  
Data breaches don't have to destroy loyalty
In the same year as one of the largest data breaches in history, the misuse of breached consumer data hit a record high, raising the issue of data breaches into the public consciousness following years of complacency among businesses and indifference...

466.  
Bad service loses Australian businesses a fortune
Australian companies that are deemed by customers to offer poor customer service are losing a worrying Aus$8 billion each year, according to a study by cloud-based contact centre vendor NewVoiceMedia. The survey of 2,004 adults from Australia revealed...

467.  
Are online ads working, or is it wasted money?
Consumers are spending more and more of their time online than ever before, which has resulted in a steady increase in online advertising spend over the past few years. The reason for this investment is mainly due to digital marketing and advertising...

468.  
What are the best ways to engage customers?
Most US marketing executives (80%) report an increased spend on content marketing, signalling that businesses are once again putting more money into their marketing efforts, according to the '2014 Marketing Pulse Survey' from talent consulting firm...

469.  
Loyalty improves when mobiles are demonstrated
When retail sales representatives demonstrate cell phone or tablet service and features to wireless customers prior to purchase, satisfaction improves considerably and the propensity to visit the same retailer again doubles, according to the '2014...

470.  
Marketers say personalisation powers loyalty
More than three quarters of digital marketers say that personalisation impacts customer retention and loyalty metrics, according to a newly commissioned study from Forrester Consulting and ExactTarget. The study, entitled "Refresh Your Approach to 1:1...

47/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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