BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


30/165 pages

291.  
Emotional customer connections create more value
Various forces have combined to change the marketing landscape in recent years, including the worst recession since the 1930s, a lack of consumer credit, salary constraints, unemployment, economic uncertainty, increased competition between brands, and...

292.  
Facebook 'fan pages' increase psychological loyalty
Many companies that use Facebook and its 'Fan Page' module to market themselves are significantly increasing sales, word-of-mouth, and customer loyalty among a subset of their customers, according to research from Rice University's Jones Graduate...

293.  
Social media to support customer loyalty strategy
Social media is here to stay, and marketers are increasingly seeing this phenomenon as a support strategy for a one-to-one marketing model that encourages customer loyalty and engagement, according to Gary Edwards of customer experience management firm...

294.  
New focus on marketing performance management
Marketing organisations are focused more on managing metrics than managing performance, according to the ninth annual 'Marketing Performance Management and Measurement (MPM) Survey' from VisionEdge Marketing. Despite this, the firm's online survey of...

295.  
Ten major online marketing trends for 2010
Marketers have highlighted turning data into actions as one of their top issues, and see IT as their main bottleneck, despite emerging channels such as mobile, rich media and social media being adopted with enthusiasm, according to a survey by Unica...

296.  
Travel firms losing customers through bad email
Only 30% of email marketers in the travel sector are using subscriber information and behaviour data to target customers with pre-stay and post-stay messages, leading to lost revenue and brand differentiation opportunities, according to a research...

297.  
Youth cards are a growing marketing opportunity
Prepaid cards that carry network brands such as Visa or MasterCard are gaining in popularity as gift cards for younger consumers, according to the latest Cardbeat report by Auriemma Consulting Group (ACG). The survey found that 42% of consumers had...

298.  
Recession-smart shoppers redefine their loyalty
The recession has made it necessary for consumers to rethink and adjust their shopping patterns, which has resulted in a more strategic, informed - and even coldly calculating - approach to the 'shopping game' that has traditionally been driven by...

299.  
Maximiles buys online consumer panelist
The French loyalty programme operator Maximiles has announced the signing of an agreement to acquire Panelbiz, a German provider of online survey panels covering Germany, Switzerland and Austria. The acquisition is intended to extend Maximiles...

300.  
E-marketers go for content & personalisation
Marketers are prioritising content creation and personalisation in their web site investment strategies for the next 12 months and putting social media on the backburner, according to a survey of 250 marketing decision makers by EPiServer. Increasing...

30/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark