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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
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23/165 pages

221.  
Avis puts customers in the drivers' seat
For car rental firm Avis Budget, developing a better understanding of the customer experience using a multivariate testing strategy has proved to be the best strategy, according to cross channel optimisation firm Maxymiser, which here presents a case...

222.  
Seamless cross-channel experiences needed
Retailers that deliver on their customers' expectations and provide them with a seamless shopping experience - whether they are shopping in a store, online or through a mobile device - will win their loyalty and gain a competitive advantage that drives...

223.  
RBS & Natwest unveil UK loyalty scheme
In the UK, RBS and Natwest bank have announced details of their 'Cashback Plus' loyalty programme, available to all customers over the age of 18 who have any RBS or Natwest current accounts (except for the Basic, Key and Cash accounts). Members who use...

224.  
Indian businesses fail to deliver on CEM
Increasingly high expectations are creating a business environment where the majority of organisations are struggling to keep up, according to a study from business collaboration service provider Avaya, which examined the emphasis that companies are...

225.  
Millennials dig into social content discovery
Simply churning out lots of content is not a sustainable or effective way to target Millennial customers, who are increasingly turning to their social networks for content discovery, far outranking online customisable newsfeeds, according to a global...

226.  
Marketing Continuity: Rising to the Data Challenge
Market shifts are driving the demand for seamless cross-device and cross-channel experiences, and the data that can be captured through different interactions in various channels is in turn driving ever-growing consumer expectations for seamless brand...

227.  
Metro Cash & Carry to expand digital loyalty programme
Last year Metro Cash & Carry, the wholesale division of Metro Group, launched a digital loyalty programme for its professional customers, including hotels, restaurants, catering services, small retailers, offices and independent businesses. Now the...

228.  
Amex US to launch nationwide Loyalty Coalition
AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu are joining forces with American Express to launch 'Plenti', a US-based nationwide coalition loyalty programme through which consumers can earn and redeem points on a wide range of...

229.  
Nine types of social app to aid your CRM
IT application leaders supporting customer relationship management (CRM) initiatives still need to fully understand the differences in functionality between various social applications to identify the technologies and applications that best support...

230.  
C-Suite must lead Customer Engagement strategy
C-suite led customer experience (CX) initiatives can increase revenues and customer satisfaction while reducing costs, according to a study conducted by the Economist Intelligence Unit (EIU) and omnichannel customer experience firm Genesys. The study...

23/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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