BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


1611.  
Customer reviews: The latest loyalty tool
When consumers see a brand's response to a negative online review, their overall opinion and intent to purchase more than double, compared to when they see a negative review without a response from the brand, according to the latest Conversation Index...

1612.  
E-retail guide: Make customers into raving fans
In this, the third and final instalment of a series detailing three steps to stronger customer engagement and better customer experiences, Katharine Hulls of Celebrus Technologies explains how customer who you have an established relationship with can...

1613.  
Social media's playing havoc with Christmas
In the run up to the retail 'golden quarter', research from Rakuten's Play.com has again highlighted the growing role that social media and sharing sites are playing in the holiday shopping period, reinforcing the importance of a true multi-channel...

1614.  
Meet the 1% who provide 40% of online sales
Just over 1% of a retail website's users generate as much as 40% of its revenues according to research by customer experience software firm Qubit, which analysed 123 million website visits and identified four key types of online customer. The research...

1615.  
How whole tribes of shoppers turned disloyal
The average shopper's relationship with retailers has dramatically changed in recent years, with a third of once-loyal and dedicated brand fans having turned into promiscuous purchasers, according to research by Barclaycard Freedom Rewards, which...

1616.  
Good customer experiences aren't lucky
Good customer experiences should never be down to good luck; they need to be well planned and executed. But the complexity of managing the customer experience is still very much a stumbling block, with most companies still being in the very early...

1617.  
Why people join loyalty schemes - and why not
Despite enrolment in loyalty programmes increasing across all retail categories, nearly one third (32%) of consumers say they remain worried about the safety of the personal data held by those programmes, according to research by Mintel. The study...

1618.  
At last, Big Data gives marketers a real edge
It's official: Big Data really does work. Among organisations that have used big data in more than half of their marketing initiatives, 60% exceeded their goals, compared to only 33% of those using big data in fewer than half of their marketing...

1619.  
Loyalty in the Middle East: A huge opportunity
While the shopping mall still reigns as the ultimate shopping destination in the Middle East, e-commerce is quickly gaining pace among consumers, and is expected to become one of the biggest growth areas for business in the region, according to...

1620.  
Content marketing's about ROI, not hype
Communication professionals are seeing a high return on investment (ROI) from implementing a content marketing strategy, according to a report by integrated communications agency Waggener Edstrom. The study, entitled 'Content Marketing: Puncturing the...

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark