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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1631.  
Global brand leadership begins at home
Even when companies are considering expanding globally, brand leadership begins at home - with carefully researched and executed brand localisation - according to Anne Bahr Thompson, founder of brand and communications strategy firm Onesixtyfourth. In...

1632.  
Nine in ten consumer conversations are branded
Nine out of every ten consumer conversations involving products or services feature at least one named brand, demonstrating the power of consumers as 'brand transmitters' - whether the message is good or bad - according to research by InTV. The study...

1633.  
Less 'customer effort' means less churn
Retailers now need to radically rethink their plans to gain and increase customer loyalty, particularly with competitors selling similar products being a click of the mouse or a tap of the tablet away, according to Keith Pearce, vice president of...

1634.  
UK mobile customer loyalty 'too fragile'
Nearly 40% of the United Kingdom's mobile network subscribers are at risk of defecting to competing networks during the next 12 months, with only 12% saying they're truly loyal to their current provider, according to a study of loyalty among UK mobile...

1635.  
Marketers lose track of mobile user behaviour
Despite the increasing importance of mobile devices for both traffic and sales, fewer than half of businesses (41%) are able to accurately measure the behavioral differences between mobile and desktop visitors, according to research from Econsultancy...

1636.  
Using big data to drive greater customer value
With the volume of customer data doubling every three years, and the explosive growth in digital channels, it can be difficult for marketers to determine which data is the most important, how best to capture it, and - most critically - how best to use...

1637.  
Service with a smile brings in 40% more
A good customer service experience causes customers to spend an amazing 40% more at the checkout, according to a survey of UK shoppers by customer insight agency SMG, which found that the top 'pet hates' of retail customers are a lack of assistance and...

1638.  
Big Data drives the best customer service
While there is clearly a lot of hype about it, 'big data' analytics can provide companies with solid, practical, and actionable business intelligence, according to Brendan Dykes, senior solution marketing manager for Genesys, who explains how customers...

1639.  
Big Data analytics has no meaning... Yet
Marketers and web analysts are struggling to translate the hype of Big Data into something meaningful for their businesses, according to research published by Econsultancy and Lynchpin. Now in its sixth year, the 'Online Measurement and Strategy...

1640.  
Britons not keen on Facebook marketing
The British public are decidedly cool when it comes to Facebook's marketing overtures, with Textlocal's 'Mobile Customer Experience Report' finding that only 5% (3.2 million) of the country's consumers actually want brands to communicate with them via...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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