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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1601.  
Five key brand citizenship trends for 2014
There are five key transformational trends that businesses will need to embrace without delay if they want to be brand-leaders, according to research from strategic brand and planning consultancy Onesixtyfourth. Findings from the CultureQ research...

1602.  
Five rules to get the right CRM system
By creating a 360 degree view of the customer and offering users an easy-to-use interface, CRM systems facilitate the deployment of meaningful communications, that result in long-lasting, genuine relationships and increased sales, according to Mike...

1603.  
Brand loyalty won or lost in 76 seconds
Brand loyalty can be won or lost in just 76 seconds, according to consumer research from live chat provider LivePerson, which found that real-time access to human staff at critical moments remains an essential factor even for online businesses. The...

1604.  
B2B and B2C buying habits are merging
A growing 'consumerisation' trend within the B2B market is shifting the sales process beyond the direct control of the seller as enterprise buyers start to mimic consumer shopping behaviours, making the customer experience more important than price in...

1605.  
How supermarkets can 'read the customer'
Most consumers would be very surprised at the sheer level of sophistication inherent in the process of achieving the optimum supermarket store environment, which involves the culmination of research, experiments and in-depth insights into customers...

1606.  
Shift to digital is leaving marketers in the dark
Half of the UK's marketers are failing to use in-depth customer data despite strong digital marketing investments, according to the European 'Data Driven Marketing' survey from Teradata eCircle, which also found that marketers are increasingly...

1607.  
Is your loyalty scheme a brand selector?
When considering why consumers actively choose one brand above another, some would say it's because of a product they love, or perhaps exceptional customer service, or that the brand is ingrained in their mind through some other positive association...

1608.  
Customer loyalty is what drives growth
Despite their initial costs and ongoing overheads, customer loyalty initiatives really do pay off in the long term, according to a survey of business-to-consumer (B2C) small business owners and marketers conducted by engagement marketing firm Constant...

1609.  
The End is Nigh - of the age of customer data
Business executives are unprepared for the 'Golden Age' of anytime, anywhere, free-for-all access to customer data coming to an end as soon as 2018, according to a recent online survey by Ernst & Young (EY). While nearly half (49%) of responding...

1610.  
Cashing in on data to reach the right customers
The success of customer marketing is highly dependent upon data-driven processes, but it's surprising how often marketers still work with bad data, according to Nigel Turner, VP of information management strategy for Trillium Software, who here...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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