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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1621.  
What's driving brand advocacy now?
Brand advocates in the UK place most importance on customer service (16%), compared to 12% in the US, 11% in Brazil, and only 9% in China, according to the Social@Ogilvy Global Brand Advocacy study, which analysed 7 million brand mentions to get a...

1622.  
Brands benefit from social media interaction
Social media interactions play a vital role in shifting attributes such as sentiment, recommendation, propensity to trial new products and brand loyalty, according to research by social media specialists TAN Media. A recent study by the Internet...

1623.  
Retailers must adapt to earn real loyalty
Ongoing shifts in the global demographic and technological developments are combining to shape a entirely new breed of post-recession consumer, according to research by TCC in collaboration with Planet Retail, suggesting that retailers will have to...

1624.  
Study explains what drives hotel loyalty
The ease of earning free nights is now the primary motive for guests joining hotel loyalty programmes, according to a survey conducted by Kelton Global for Club Carlson, the global hotel rewards programme of the Carlson Rezidor Hotel Group. When it...

1625.  
I can't see you... So I'm not going to buy you
With an emerging generation of visual and imaged-based shoppers, it's increasingly important for brand marketers to display their products in an accessible and appealing way, with 75% of younger shoppers wanting image search functionality built into...

1626.  
Is loyalty really dead, or just misdefined?
Market Track recently published the results of a study of retail shoppers in the US, and concluded that 'shoppers are not loyal', having found that 80% would switch stores or brands if offered a compelling promotion, 78% actively participated in...

1627.  
3 Out of 10 have been disloyal for freebies
The United Kingdom has become a nation of 'freebie hunters', and brands that make good use of promotional products as part of their overall marketing mix are likely to reap significant benefits, according to a survey of 1,000 British shoppers...

1628.  
There are lies, damn lies, and Big Data
Companies are increasingly seeing Big Data and data analysis as increasingly important tools for business operations, risk assessment, and for identifying new opportunities, but marketers must make sure it's used with appropriate caution and attention...

1629.  
Do you trust your own marketing data?
The arrival of interactive personalised marketing and digital business via the web, email, mobile and social media has generated a huge demand for collecting, integrating, analysing and using data, according to Nigel Turner, vice president of...

1630.  
14% Of UK spending linked to loyalty schemes
The British are officially a nation of loyal customers, according to research from the Nectar programme's owner and operator, Aimia, which found that £1 in every £7 worth of household spending is tied to a loyalty programme. But the country's banks...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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