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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1581.  
How do you reach the 7 kinds of mobile consumer?
There are seven distinct types of mobile consumer, ranging from those who rarely put their device down to those who barely pick it up, according to a report from Experian Marketing Services, examining the attitudes and shopping behaviours of today's...

1582.  
Shoppers love offers based on previous purchases
Nearly two thirds of Americans coupon-browsed instead of window-browsed during the 2013 holiday seasons, while only 6% didn't do any in-store shopping at all, according to a survey conducted by retail Big Data technology startup Synqera. The survey...

1583.  
What's driving all those revolting customers?
Are your customers revolting? No, it's probably not what you think. Recent research by the British Standards Institution (BSI) found that customer service in the UK is improving, but that one third of British consumers are still not happy and, as a...

1584.  
Loyalty experts challenge satisfaction myth
Customer satisfaction is often touted as the most important issue among business leaders. It's said that if you want to win your customers' repeat business, they have to be highly satisfied but, in an article recently published in MIT Sloan Management...

1585.  
Who really decides what to buy at the shops?
Research exploring how children are becoming more sophisticated in using 'pester power' is to be published in a forthcoming issue of 'Young Consumers', concluding that children are becoming increasingly influential in parents' purchasing decisions...

1586.  
Marketers failing to engage Generation C
Digital promotions are failing to meet expectations, with up to one in three 'Generation C' customers considering advertising as one of their biggest annoyances online, according to a report from content management specialist Infomentum. The...

1587.  
How to turn a Data Deluge into Insight
Marketing data isn't growing... it's positively exploding, according to Aneesh Reddy, CEO and co-founder of Capillary Technologies, who argues that today's rapidly evolving trends in technology, social networks and smartphones are all contributing to...

1588.  
How do you measure 'unconscious' brand loyalty?
No one in marketing would dispute the importance of customer loyalty to a brand or product. It leads to repeat sales and indicates that the consumer holds the brand in high regard. And if a consumer is loyal to a brand or product, he or she will...

1589.  
Europeans sensitive about brands using their data
There is a much higher sensitivity among European Millennials (aged 18-36) about sharing personal data with brands than that seen among the same group in the US, according to a global study by SDL. In fact, the study found that more than half (52%) of...

1590.  
How 1-to-1 personalisation boosts conversion
In the world of big data and the quest to achieve a Single Customer View (SCV), the quality of data available to digital marketers is a concern. As the 'Digital Marketing Insights Report 2014' from Teradata and Celebrus found, a lack of accurate data...

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
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