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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1571.  
How Big Data makes a great Customer Experience
The promise of Big Data is within reach if marketers and business managers can understand how to mine that data for insights that improve the customer experience, according to a white paper published by Allegiance. The paper, entitled 'Achieving...

1572.  
Three in four marketers can't prove their value
Despite recent advances in data, analytics and technology, only 26% of marketers are capable of determining their impact on their business, according to VisionEdge Marketing and ITSMA's 2014 Marketing Performance Management (MPM) survey. A key...

1573.  
Most consumers don't believe in data privacy
The majority (80%) of consumers aged 20-40 in the US and the UK believe that 'total privacy in the digital world' is a thing of the past, with nearly half (49%) saying they wouldn't object to having their buying behaviour tracked if it meant they would...

1574.  
Is Twitter the UK's least effective service channel?
Many UK companies are still struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance being particularly patchy in this area, according to the Eptica Multichannel Customer...

1575.  
New ways to boost retail loyalty activity
There is still a wealth of ways in which marketers and their brands can improve their customer loyalty programmes, such as integrating 'beacon' technology into retail loyalty offerings, thereby increasing customer engagement by encouraging more...

1576.  
Is your brand getting any value out of Big Data?
Of all the data currently created by mankind, it has been estimated that 98% of it is now held digitally, and 90% of it is less than two years old - which might help explain why so many businesses, brands, analysts and marketers are struggling to...

1577.  
Reliability and service don't drive loyalty
Despite the commonly held view that good customer service and reliable products will keep customers loyal, more than half of customers are likely to defect to a competitor's brand when a product needs updating or when their current contract expires...

1578.  
Retailers can't afford to stay Anti-Social
Having a good brand experience is the key to ensuring brand loyalty but a bad experience can take a lifetime to forget, according to Tunde Cockshott, creative consultant for Amaze, who here explains how social media has the potential to enhance...

1579.  
Generation Y guests are loyal but critical
Hotel guest satisfaction has reached its highest level since J.D. Power revised its methodology in 2006, according to the J.D. Power 2014 North America Hotel Guest Satisfaction Index Study. The study, now in its 18th year, measures overall guest...

1580.  
Insurers are engaging customers, but is it enough?
When it comes to delivering a positive and well-co-ordinated multi-channel experience for customers and prospects alike, many insurers are falling worryingly short, according to research from Celebrus Technologies into the online experience offered by...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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