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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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1531.  
The rise of Content Marketing begins
Customer experience, lead generation and content marketing are the main priorities for marketers in 2015, according to a research report from ALF Business Development which surveyed 153 marketers about their priorities, budget allocation and main...

1532.  
Customer Experiences hampered by poor insights
Customer experience optimization is becoming an increasingly critical discipline as organisations enter a new era of marketing, according to research published by Econsultancy and omnichannel data management firm Ensighten. The study found that 96% of...

1533.  
What makes UK shoppers give up their data?
What would it take for you to hand over your personal data to a brand? A free lunch? A discount? Is no extra incentive needed? According to John Fleming, EMEA marketing director for Webtrends, the company recently surveyed 2,000 British consumers to...

1534.  
Consumers and Retailers at odds over technology
Despite a growing demand from consumers for an increased use of technology in stores, retailers are still lagging far behind in technology adoption, according to research from tablet-based point-of-sale (POS) solution provider Talech. The study...

1535.  
Luxury brands' innovations are earning respect
Luxury brands are generally doing a satisfactory job of meeting the standards of younger high-end shoppers (who are notably more approving than baby boomers of current trends in several areas), according to the 'State of Luxury 2015' survey from the...

1536.  
CEO vs CIO: The trouble with customer data
Making the most of information is a priority for many businesses. However, a study by information management firm Iron Mountain has found that a lack of understanding between those who manage and those who use information is making it much harder to...

1537.  
Marketers in danger of taking email for granted
Marketers are in danger of taking email marketing for granted even though it is still a top rated channel for delivering return on investment (ROI), according to research from by Econsultancy and Adestra. The proportion of companies and agencies that...

1538.  
Consumers divided on personal retail experiences
US consumers say they want a more personalised retail experience and yet they are seriously divided when it comes to retailers' tactics and the types of personal information they feel comfortable disclosing, according to a survey by Accenture. Nearly...

1539.  
Customer-centricity benefits from technology
Advancements in technology are driving more customer-centric marketing for big brands, according to research from Experian Marketing Services which highlights how marketers are increasingly using technology to turn intelligence into action. The annual...

1540.  
Perfect personalisation drives customer trust
Well executed personalisation drives incremental sales and reinforces brand value while poorly delivered personalisation, on the other hand, can have a seriously detrimental effect resulting in reduced sales, brand damage through negative social...

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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