BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


1481.  
Data breaches of any kind will break loyalty
Nearly two-thirds (64%) of consumers surveyed worldwide say they are unlikely to shop or do business again with a company that had experienced a breach where financial information was stolen, and almost half (49%) had the same opinion when it came to...

1482.  
How to build a profitable marketing strategy, in a nutshell
Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first... There are many...

1483.  
Mobile customers respond best to delightful salespeople 
Courtesy, concern and knowledge top the list

Customers who are delighted with their wireless carrier experience cite high rates of behaviours that demonstrate courtesy, concern and knowledge; delighted customers also have much higher levels of loyalty and advocacy, according to the J.D. Power...

1484.  
Brand loyalty wanes despite 360-degree customer views 
Startling gap between brands and expectations

There is a startling gap between customer expectations and the reality of what brands are currently providing them with, according to an international survey conducted by Researchscape for Talend. The survey found that, despite a wealth of data...

1485.  
Retail & CPG stand to gain from digital transformation 
There's an incredible US$2.95 trillion at stake

Retailers and consumer goods companies could unlock some US$2.95 trillion in value for the industry and consumers over the next decade by accelerating digital transformation, according to a report by Accenture Strategy. Investments in new...

1486.  
Consumer trust in retail banks remains strong 
But don't surprise them with hidden fees

Retail banks have earned the trust of their customers, who believe banks help them find the right product based on their financial needs, according to the J.D. Power 2017 Canadian Banking Sales Practices and Advice Study. The inaugural study gauged the...

1487.  
In-store music boosts customer loyalty and trust
A study by Mood Media and Sacem (the Society of Composers, Authors and Music Publishers) has been published examining the power of music in businesses, evaluating the impact that on-site music has on the customer experience across a variety of bricks...

1488.  
UK consumers demand more innovating banking 
They're also cautious about sharing their data

Research from NCR Corporation has revealed that despite the banking industry's efforts to embrace innovative, data-driven services, UK consumers remain cautious about sharing their data. These findings are particularly striking in the face of PSD2...

1489.  
The 16 business benefits of Customer Lifetime Value
CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers... Products and services may be easy for competitors to copy, but a...

1490.  
Financial firms fail at the digital customer experience 
Mining and managing data is the biggest challenge

According to research findings released today by NTT DATA Services, a recognized leader in global technology services, 68% of financial services institutions (FSIs) report that mining and managing data is the most critical challenge for improving the...

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark