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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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88/165 pages

871.  
Social commerce key to the e-retail future
Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18% - worth a potential £8 billion to UK retailers on top of the country's existing £44 billion worth of annual e-retail sales...

872.  
What 'Commerce Anywhere' will mean for retailers
With a proliferation of tablet computers and the growth of brands using mobile and social media platforms, consumer behaviour toward retail brands in particular is changing rapidly, according to Frank Lord, EMEA vice president for ATG, who examines the...

873.  
Canadians' choices swayed by loyalty schemes
Almost all Canadians (94%) are now members of at least one loyalty programme, and many of these consumers say they strategically shop to maximize their points-earning capability, according to the latest in a series of 'Insights' papers by Maritz...

874.  
Maritz challenges stakeholder engagement ideas
The Maritz Institute has published a white paper that delves into the latest scientific research on human motivation and behaviours, and challenges established business beliefs, calling for a whole new 'multi-stakeholder approach' to business. The...

875.  
Ranking the top 100 customer experiences
The US military financial services company, United Services Automobile Association (USAA), is now the top brand to shop with in America, according to the 'Customer Experience 100' report by customer experience specialist Nunwood. The Texas-based USAA...

876.  
Euro retailers embrace more digital channels
While established channels are still the main focus for European retailers, most are planning to increase the number of online channels they sell through, with new channels such as social commerce rapidly gaining ground, according to research from...

877.  
Brand building in the low-carbon economy
Consumer awareness and understanding of 'green language' is evolving rapidly, and brands face an increasingly difficult task of both educating consumers and attracting low-carbon customers, according to Harry Morrison, general manager for the Carbon...

878.  
Canadians choose travel for loyalty rewards
Most Canadians opt for travel when using rewards points, with 57% redeeming for flight options, well ahead of merchandise (30%) and gift cards (27%), according to Royal Bank of Canada (RBC) poll of Canadian travel rewards cardholders. Despite this...

879.  
Consumers responding to mobile interactions
More than half of US consumers who have made at least one purchase using their smartphone have done so based on a marketing message delivered via mobile email, according to a study by email marketing firm ExactTarget. While making phone calls, text...

880.  
Mobile loyalty schemes to take off, consumers say
With fewer than one third of UK consumers currently participating in telecom operator's reward schemes to encourage loyalty, and consumers ranking loyalty schemes that offer occasional high value gifts as being the most appealing to them, there is a...

88/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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