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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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31/165 pages

301.  
Fraudsters pose as customers to 'steal' benefits
The issue of 'data fraud' may not at first appear to have a great impact on the marketing department, but canny con artists are increasingly using fake identities - particularly online - to claim an unfair share of the rewards and benefits that...

302.  
One in four consumers less brand loyal in 2009
Almost one quarter of British consumers say they are less brand loyal now than they were 12 months ago, according to a survey commissioned by The Loyalty Practice at HS&P. While 23% said they consider themselves to be "a bit less" or "much less" loyal...

303.  
British shoppers are least loyal, most price-aware
The British are Europe's most discerning shoppers when it comes to getting the best deal, according to a global study by self-service technology provider NCR. The research found that UK shoppers have the lowest level of customer loyalty in Europe when...

304.  
Loyalty holds the answer to 'supermarket slippage'
Supermarkets have apparently weathered the recession well with many reporting strong profits and increased sales, but there has been an underlying consumer shift that could be trouble for some segments of the retail grocery sector, according to Andy...

305.  
Consumers just want to find what they're looking for 
If I can't find it here, I'm going over there

When consumers shop - in stores or online - they are usually looking for something specific and want to be able to find it easily. And when they shop online they expect to get their merchandise delivered quickly and for free. Those are among the...

306.  
Consumers say 'chat bots' are too dumb to help much 
Convenience is one thing, but intelligence is better

Most 'chat bots' still aren't smart enough to meet the high expectations usually associated with them, according to the results of a survey of 3,500 global consumers by Pegasystems. While most consumers agree that chatbots can be fast and convenient in...

307.  
Brands are missing the mark on their Digital Experiences 
US$5 trillion invested and still not much to show for it

Cloud platform provider Kony has published the results of the 'Kony Digital Experience Survey 2019', which gauges the efficacy of global investment in digital transformation in four industries: banking, retail, utilities, and healthcare. Within these...

308.  
How to gain Click-and-Collect customers in 2020 
Shorter waiting times drive retail & grocery satisfaction

The order-online, collect-in-person shopping experience (click-and-collect) has been driving an increasing influence on retail customer loyalty since the breakout of the COVID-19 pandemic, according to a study by click-and-collect technology provider...

309.  
Most companies to keep remote & hybrid contact centres 
AI and automation seen as keys to better service and CX

Contact center leaders are increasingly prioritizing the experiences of customer service representatives to improve customer experiences, according to a Forrester Consulting study commissioned by CallMiner, which also found that the majority of...

310.  
1 In 4 Indian brands' Customer Experience declined in 2021 
Emotionally positive experiences proved best

Only four out of 29 brands managed to significantly improve their CX scores, according to Forrester's 2021 India Customer Experience Index (CX Index'). HDFC Bank experienced the highest increase of any brand across all industries and was the only brand...

31/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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