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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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15/165 pages

141.  
Coffee drinkers not as loyal as you'd think
While there are many millions of US coffee drinkers who rely completely on Starbucks, more than half of Starbucks' customer visits appear to come from customers who regularly visit Dunkin' Donuts or McDonald's for a hot beverage or breakfast, according...

142.  
Consumers seek better product detail online
More than half of consumers (56%) check two to three web sites before purchasing an item, with 21% usually checking more than three web sites first, according to research conducted by Toluna for affiliate marketing network LinkShare. Impulsive shopping...

143.  
Merseytravel unveils travel rewards smartcard
In the UK, Merseytravel has teamed up with Uber to create a loyalty rewards programme that encourages easier and more cost effective travel for commuters in Liverpool, in the form of the new 'Walrus Card'. Similar in concept to London's Oyster Card...

144.  
Key drivers of loyalty in the mobile market
The world's 6.5 billion mobile phone subscribers are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by the Chief Marketing Officer (CMO) Council. Only 34% of 1,660 mobile...

145.  
Loyalty is a business strategy, not just marketing
The continued evolution of loyalty marketing was the central theme at the inaugural Customer Loyalty Marketing Summit hosted by IQPC earlier this month in the US, with some fifty seasoned marketing professionals sharing their insights, concerns and...

146.  
Supermarkets and banks 'closest to customers'
Supermarkets and banks are doing a better job of communicating with their customers in a meaningful way than other businesses, with consumers rating them well above firms in all other industry sectors, according to the Customer Intimacy Index from GI...

147.  
CRM 'a key weapon' in battle for productivity
Five years after the recession that shook markets across the globe, businesses in the UK, Europe and beyond are still facing an unprecedented productivity crisis as they struggle to recover in a lacklustre economy, according to Mike Richardson...

148.  
Retailers train customers to seek out deals
Shoppers in the United Kingdom have reported being more sensitive to price now than they were a year ago, and many of them feel that their purchasing power has decreased, according to shopper research from retail incentives company Parago. The study...

149.  
US & EU retail markets boom, led by the internet
Despite a difficult economic environment, the e-commerce sector in Europe and the US is continuing to grow rapidly, according to research from the Centre for Retail Research and digital coupon marketplace RetailMeNot, which concluded that online sales...

150.  
5 Ways to appeal to Millennial customers
They may be young with many major life experiences still to come but, when it comes to spending habits and material addictions, retailers can't afford to ignore the power of the Millennial (aged 18 to 34) according to a study by JLL Research. With cash...

15/165 pages

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
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