BRIANWOOLF.COM
 
  Welcome     Marketing & Loyalty     Speaking & Connecting     Brian's View     Books by Brian     Marketing Studies     Contact Us  
 
 

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

Looking for something specific?

Search for: 
In topics: 
Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology


14/165 pages

131.  
IAB proposes native Digital Advertising guidelines
The UK's Internet Advertising Bureau (IAB) has released the first part of a set of guidelines to help the marketing industry provide more transparency to consumers around 'native' advertising, providing clear steps to make it easier for consumers to...

132.  
IHG Rewards Club gets new elite tier and benefits
The IHG Rewards Club hotel loyalty programme has announced the addition of a new top membership tier and, at the same time, is to focus on more personalised experiences for its 84 million members worldwide. The hotel group's own '2015 Trends Report...

133.  
Retail leads the customer service rankings
Non-food retailers continue to set the standard for customer satisfaction in the UK, according to research from the Institute of Customer Service, which places the sector in the number one spot. However, the overall score for the sector is still...

134.  
Praxidia set up for CX research, advice and analytics 
Getting a better grip on the customer experience

TelePerformance, a provider of omnichannel customer experience management services, has announced the launch of 'Praxidia', a new customer experience (CX) consultancy based on the group's ongoing insights into customer behaviour, aiming to help clients...

135.  
Every customer should be treated as an incentive seeker 
The right offer can make anyone switch brands or stores

The right offer at the right time can persuade a reluctant buyer to make a purchase, or a once-loyal shopper to switch brands. Today's empowered consumer really does pay attention to incentives throughout their whole shopping journey, with savings...

136.  
What shoppers want, and why they don't come back 
Counting the cost of a failed delivery experience

Of more than 1,500 shoppers surveyed, 98% said that shipping impacts their loyalty to brands, with 84% saying they are unlikely to return after a single negative experience - a 34% percent increase in a single year - according to the third annual...

137.  
Attention Economy ushers in new age of brand loyalty 
A new path to loyalty through engagement & experience

The often underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to a study by cultural insights and strategy agency Cassandra...

138.  
Could privacy be the best customer loyalty scheme differentiator? 
Consumers say they're 'very concerned' about their personal data

Although consumers remain concerned about sharing personal data with companies, there is a definite opportunity for businesses to take a leadership role and build brand loyalty by better protecting their customers, according to the '2020 Consumer Trust...

139.  
There's plenty of growth left in gift card programs 
Report explains omni-channel gift card opportunities

As consumers increasingly look for digital payment and gifting options, a study by NAPCO Research has found that top retailers still have room to grow when it comes to keeping up with consumer demand for contactless options. Of the major retailers...

140.  
Loyalty increasingly comes from good customer service 
Brands have new opportunities for relationship-building

Customer loyalty is being disrupted as consumers rethink their relationships with companies. Although loyalty today is primarily driven by companies' ability to resolve customer issues on first contact, it will increasingly be shaped by how effectively...

14/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark