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Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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86/165 pages

851.  
Direct Mail looks promising despite economic woes
Marketers involved in direct mail (DM) can look forward to a stronger performance during the next twelve months, with 76% expecting their DM volumes to remain stable or grow and 69% believing that DM is the most important promotional medium, according...

852.  
Study reveals shoppers' smartphone habits
Mobile retail websites have emerged as an indispensible in-store tool for consumers - especially users of smartphone handsets - as they shop, according to a survey by mobile marketing firm Hipcricket. The fourth annual Hipcricket Mobile Marketing...

853.  
Marketers failing to 'walk the multichannel walk'
Boardroom executives typically understand the importance of multichannel customer experience, but are failing to invest in the processes and frameworks to make this happen, according to research by Econsultancy and Foviance. The second annual...

854.  
There's nothing like Mother's loyalty - or is there?
Companies seeking to market products to and build loyalty among expectant mothers face a unique set of challenges, with most doing their research before their third trimester and being most responsive to marketing messages early in their pregnancy...

855.  
Renewed focus for digital marketing channels
The world of digital marketing is alive and well, according to a study by Ipsos Reid, which found that North American marketers continue to focus and increase efforts on digital marketing with spend levels in social media, mobile, search and email...

856.  
Affiliate marketers worried about cookies
Only one out of every eight affiliate marketers (12%) believe that businesses will be able to continue to engage consumers as successfully without the use of 'web browser cookies', according to research by affiliate marketing firm Affilinet. This...

857.  
Trends for the future of loyalty in the UK
Only 21% of British consumers surveyed by The Logic Group and Ipsos MORI like to receive offers from loyalty programmes via social networks or the mobile channel, while 40% actively prefer not to receive offers through such 'new technology' channels...

858.  
Key loyalty marketing trends for 2012
Marketers are at a critical juncture because, despite reporting that retaining and engaging customers remains one of their greatest challenges, most believe that customer loyalty rather than customer acquisition is now the critical driver of...

859.  
Social brand relationships: Good, bad, or just ugly?
Half of consumers don't want to be bothered by brand messages while they are using their social networks, according to the TNS Digital Life study, which found that 'digital waste' is polluting the online world because brands are failing to listen to...

860.  
Social & mobile consumer behaviour trends for 2012
The speed with which social media is becoming entwined with the average consumer's 'purchase journey' is increasingly rapidly, according to research by social commerce company Reevoo. Following earlier research in March 2011, a new study in December...

86/165 pages

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)
 
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