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Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

Get it on Amazon (Kindle/Print)
 

Marketing Studies

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Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
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12/165 pages

111.  
Payback confirms details of entry into Poland
The popular German coalition loyalty programme, Payback, has announced the details of its forthcoming expansion into Poland, representing the first foray into international territory for the programme's operator, Loyalty Partner. Having already...

112.  
FFPs to play vital role in airlines' future growth
As the economy gathers pace, so does the travel and airline industry, competition is picking up, according to a white paper from ITC InfoTech India. In fact, in its efforts to attract more new customers, the industry is already offering more than 70...

113.  
Faster flight updates would boost airline loyalty
Airlines are missing a big opportunity to strengthen both customer loyalty and customer service while reducing operational costs, according to a gate-side survey conducted by real-time flight information service FlightView. While most travellers...

114.  
Dorothy Lane Market expands loyalty scheme
US-based supermarket Dorothy Lane Market (DLM) has revamped and expanded its loyalty programme to offer significantly more value than traditional 'points for discounts' rewards, having introduced a new 'Priceless Points' mechanism that rewards...

115.  
Coupon redemptions double in 3 years
The growth in consumer coupon redemptions is continuing strongly, according to the latest industry data released by coupon and voucher services provider Valassis, covering the first half of 2012. The company's data shows that coupon redemptions were up...

116.  
Top 20 attitudes of today's best loyalty marketers
When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success. Marketing Factbook's experience and insights over...

117.  
US consumers see mobile devices as key shopping tools 
And yet mobile payments are still stalled in the US

According to the FutureBuy research from GfK, a growing number of US shoppers would not think about starting a purchase journey without a mobile device in hand. The study showed that 45% of all US consumers believe that their smartphones and/or tablets...

118.  
Purpose Messages evoke greater attention and emotion 
Consumers feel connected to companies with similar values

Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study, which examined not only what consumers say they will do...

119.  
US retailers at real risk if they don't meet expectations 
More than half of us will defect after one bad experience

New research conducted by alternative payments provider Klarna across 2,000 US consumers and 250 retail decision makers, reveals that retailers are struggling to retain their customers as consumers today increasingly have zero tolerance for a poor...

120.  
Customer Experience reaches new heights in India 
But brands still need to differentiate themselves more

Forrester has released the rankings from its 'India 2019 Customer Experience Index' (CX Index), which show that firms enhanced their CX quality with most brands improving their scores and not one realizing a decline. Based on a survey of more than...

12/165 pages

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

This is no average 'state of play' report; it's the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy.

You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)
 
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