Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Online loyalty 'best with a personal discount'

The survey, entitled 'What the Customer Wants', noted an increasing sophistication in consumers' internet usage, and provided new insights into what they really want from their online shopping experiences.

Contrary to popular belief, internet users do not generally consider businesses that track their online behaviour and shopping habits to be overly intrusive. In fact, 74% of respondents said that they value customer loyalty programmes more when they offer discounts based on their personal shopping habits.

Consumers also said they want convenience and relevance to help speed up and simplify their online experience, with two-thirds (66%) expecting to view web site content that is specific to their interests and needs.

"The recession may have prompted consumers to shop online to find the best deals and save money, but what is refreshing is how much more sophisticated they are in their online usage," said Tim Norman, SDL's sales director for Northern Europe. "They understand the benefits of having their behaviour tracked and profiled, and most will welcome customer loyalty schemes that reward that willingness with individually tailored discounts. Many consumers no longer see personalisation as a threat to their personal privacy but actually as a way of deriving convenience and savings, both time and money."

Among they highlights of the study:

• The recession has prompted 30% of internet users to shop online more often than they did previously;
• When browsing content or shopping online, 74% of internet users value customer loyalty schemes that offer discounts based on their personal shopping habits more highly than other feature;
• 51% of internet users say that their decision of where to shop online would be swayed by a vendor offering a customer loyalty scheme;
• Almost half of internet users think it is important that web sites should email them with updates on products or services that cater to their specific preferences or interests (47%) and a similar proportion (45%) would like to see suggestions for other products or services of interest whilst they are browsing;
• 84% of internet users would be less likely to visit web sites that hit them with unsolicited and unwanted information (like pop-ups and emails);
• 41% would be more inclined to shop online with a vendor that allowed them to create a personal shopping profile which stored information about browsing habits and purchases;
• 30% of internet users consider consistency to be important, expressing dissatisfaction with the inconsistent look and feel of company web sites, emails, blogs and forums.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)