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Incentive industry increasingly optimistic in 2010

Incentive industry professionals believe they may be 'out of the woods' as far as the economy's negative impact on programme planning goes, but most still acknowledge that this doesn't necessarily mean incentive budget increases, according to a survey by the Incentive Research Foundation (IRF).

The foundation's Spring 2010 Pulse Survey noted a growing optimism when it asked incentive industry professionals about incentive travel programmes, merchandise and non-cash programmes, as well as ROI and budget considerations.

Most promisingly, respondents appeared to be more optimistic about the current economic climate than they were in either the summer or autumn of 2009.

When asked what impact the economy will have on their ability to plan and implement incentive travel programmes, 69% of respondents said it will have a "positive" impact, compared to 33% in autumn 2009, and only 24% in summer 2009.

And, when asked about merchandise and non-cash incentive programmes, 41% felt that the economy will have a positive impact, compared to only 26% in autumn 2009 and 20% in summer 2009.

While clearly feeling better about the economy, one-third of those surveyed did predict that budgets for incentive travel would decrease in 2010, while 37% said they will remain unchanged.

Things were a little more hopeful on the merchandise and non-cash incentives side where only 22% expected a decline in 2010 and 40% predicted an increase, with 37% saying they would see no change in their budget.

But, the foundation warned, although the survey revealed an increase in optimism about the economy in general, this may not translate into more money for programmes just yet.

Sources: Incentive Research Foundation IRF / The Marketing Factbook.
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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)