Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

Retailers & suppliers collaborate to meet shopper needs

Main beneficiary of collaboration is Customer Experience

The study found that while there have been some great successes with supplier collaboration during the last few years, there is still much to be done. More than 90% of the 210 global grocery retailers and suppliers surveyed for Winning with Retailer-Supplier Collaboration in Grocery and Drug Retail reported that their collaboration has improved over the past two years, leading to better customer satisfaction and business planning.

"There has always been a need for retailers and suppliers to improve their cooperation for the benefit of the customer and the survey emphasizes the critical nature of this requirement. Data analytics is the central driver for this enhanced cooperation and the tools now available to trading partners enable strategic sharing of knowledge to better create and manage customer demand," said Brian Ross, CEO of Precima, a Nielsen Company that offers retail consulting and analytics specializing in shopper insights and customer-centric solutions.

The study contains insight into factors behind the past two years' growth, as well as how to further improve retailer-supplier collaboration, including insights on:

• What is missing in the current relationship between retailers and suppliers
• How to address common challenges to collaboration, such as lack of trust and communication
• The importance of data transparency, and how to achieve it with minimal risk while increasing demand-driven supply output
• How data-centric collaboration makes shoppers the focus, with direct effects on customer satisfaction and overall revenue
• The myriad impacts of collaboration, from higher operational efficiency to improved customer experience

"In an environment where consumer demand is changing by the hour, and with the high potential upside, affecting up to one-fifth of overall revenue, it's critical for retailers and suppliers to identify ways they can further strengthen collaboration and their lines of communication," said Deborah Weinswig, CEO and Founder of Coresight Research.

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)