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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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More retailers are adopting recurring revenue programs

Trying to convert one-time buyers into real relationships

Retailers view converting 'one-and-done' shoppers into recurring customers as very important for their business, and expect that recurring revenue programs will form a significant driver of revenue in 2019, according to a study commissioned by Ordergroove.

The study, entitled "Retail 2019: The Year of the Recurring Revenue Model", found that recurring revenue programs - such as subscriptions, reordering, and membership programs - enable brands to transform shopping experiences from one-time consumer transactions to frictionless, recurring relationships that drive predictable, profitable revenue streams.

Key findings from the study, which surveyed retail leaders representing companies with an annual revenue exceeding $100 million, included:

83% of retail leaders surveyed agree that converting one-and-done buyers into recurring customers is very important for their overall retail strategy.
54% expect significant growth in revenue in 2019 and beyond from recurring customer purchases.
65% of respondents offer subscription programs; an additional 22% are thinking of adding them in 2019.

Value for Consumers
Retailers are experiencing a clear correlation between recurring customer purchases and customer satisfaction, with 86% of respondents indicating that their subscription customers are more satisfied than their non-subscription customers. Additionally, more than half state their overall Net Promoter Scorehas increased since launching subscription offerings.

"In today's on-demand world, consumers have more choices than ever and are choosing those retailers and brands who make their lives' easier," said Greg Alvo, CEO for Ordergroove. "Retailers who are not investing in frictionless relationship commerce programs are merely acquiring customers and absorbing the Cost of Customer Acquisition, only to lose profitability and Lifetime Valueto Amazon. Amazon's investments in programs like Prime for memberships, Subscribe & Save for subscriptions, Dash for IoT reordering and Alexa for voice reordering are all part of a master plan to build a recurring revenue business centered around the highest level of consumer convenience."

The full report has been made available for download from OrderGroove's web site, here: https://www.ordergroove.com/2019_survey_download

Sources: Ordergroove / The Marketing Factbook.
Copyright © 2019 - 2026 The Marketing Factbook.

Categorised as:

Customer Experience
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)