Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

How to turn loyalty marketing mistakes into profit

The company's president and CEO, Sandra Gudat, has compiled a shortlist of the top loyalty marketing errors and slip-ups made in 2015, and here summarises the best approach to solvin each and turning them to advantage or profit going forward:

1. Ignoring the Big Picture
   Take a step back and conduct an in-depth customer communications plan review to ensure a cohesive message that upholds brand and programme promises.
2. Focusing Solely on the Sell
   Special offers grab attention and pull customers in, but overused, get marketers tuned out. Leverage data - yours and third-party appends - to find relevant reasons to get in touch.
3. Not Using Data to Maximize Loyalty
   More loyalty marketers need to sift through big data and act on it to impact the bottom line. Start by focusing on best customers.
4. Taking No for an Answer
   Convince management that the right content works with research and relevant statistics, including consumption and behavior statistics.
5. Letting Good Rewards Go Bad
   Weakening loyalty redemption rates and uncomfortably high outstanding liability are early warning signs for customer engagement and profitability. Fixes include: Analysing breakage (the amount of points that are rewarded but never spent); Rampin up redemption with the right messaging; and using data to keep rewards fresh.
6. Breaking Badly?
   Know the difference between good and bad breakage. Good breakage
   
   Sources: Customer Communications Group CCG / The Marketing Factbook.
   Copyright © 2015 - 2026 The Marketing Factbook.

       Categorised as:

   • Customer Loyalty
   • Knowing The Customer
   • Marketing Know-How
   • Marketing Technology

   Have you seen How To SELL Anything?

   

   This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

   With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

   You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

   You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

   You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

   You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

   Get it on Amazon (Kindle/Print)