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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Sales Processes Are Adapting to COVID-19

No more business as usual for sales professionals

Sales methods and techniques have seen rapid changes in recent years, and much more acutely so in the last few months, suggesting that traditional sales methods are now largely outdated and ineffective, according to a report from cloud CRM vendor, Really Simple Systems, which details the findings of international research into the roles, practices and processes of sales professionals.

Among other findings, the report highlights a degree of evidence of the increased use of sophisticated technologies in sales, including the emergence of LinkedIn as a primary tool among today's sales professionals.

At the same time, the ongoing impact of the COVID-19 pandemic has been demonstrated through the now-obvious dramatic increase in the use of video calling, not only in day-to-day corporate operations but also in the sales arena.

However, the report also highlighted concerns that high numbers of small businesses are still using traditional, manual methods to manage their sales and selling processes, as well as verifying that 'sales value' is seen as being the strongest determining factor in the sales process.

Worryingly for a professional that relies so completely on data, the report found that the use of cold sales approaches continues to be prevalent despite the introduction of data protection legislation that explicity forbids those techniques.

And when it comes to the way sales are conducted and communicated, an ongoing shift toward software-as-a-service (SaaS) environments has seen email and sales automation surge ahead of the traditional telephone call for sales efforts.

Really Simple Systems marketing manager, Helen Armour, commented: "Conducting this this sales research has been truly eye-opening. The sales sector has certainly seen some dramatic changes and although many are adapting well, it suggests more work is needed to prepare for an uncertain future."

The full Sales Professionals Research Report has been made available for free download here: https://www.reallysimplesystems.com


Sources: Really Simple Systems /
The Marketing Factbook.
Copyright © 2020 - 2026 The Marketing Factbook.

    Categorised as:

  • Marketing Know-How
  • Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark