Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Service is now the key factor in affluent loyalty

The survey found that exceptional customer service, exclusive rewards, and concierge services are the most important aspect of customer loyalty programmes geared toward affluent consumers. More than 50% of loyalty marketers identified exceptional customer service as the most important aspect, which more than 40% cited exclusive rewards or concierge services as the most important aspect.

Other findings of the survey suggest that affluent consumers are most influenced in their customer loyalty decisions by recognition/personalisation (52%), followed by desire for exclusive access (32%) and desire for status (15%). Nearly half of survey respondents said their company already has a loyalty programme in place.

"This research shows that the affluent tend to be brand loyal, tech savvy and travel focused. The differentiating factor in all three areas is service. The affluent consumer will be loyal to your brand, but only if you provide the best service," said Charles Christianson, group vice president of sales & account management for Affinion. "Furthermore, they seek to simplify their lives with technology. From a travel perspective, they expect their loyalty programme to help them go where they want to go with fewer hassles. The bottom line: companies must create an experience that delights the affluent consumer."

"The results of the survey support our belief that the affluent customer base puts a high premium on exceptional customer service," concluded Mary Naylor, CEO for VIPdesk.

The survey was conducted during a webinar presented by Affinion Loyalty Group and VIPdesk, and produced by Loyalty 360. The webinar, entitled 'What Do Affluent Customers Want From Their Loyalty Programmes?, offered various insights from the survey for fostering engagement with today's discerning affluent customer. A recording of the webinar has been made available for playback via Loyalty360's web site - click here.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)