Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

The majority of VoC initiatives succeed

The survey, conducted with Peppers & Rogers Group and 1to1 Media, aimed to gauge the current state of VoC initiatives, and found that even though linking VoC results to bottom-line metrics can be difficult, most companies have an overwhelmingly positive view of the value of their VoC initiatives.

Data mining was cited as the highest priority for existing VoC initiatives, while budget was of the least concern. Nearly 50% of the marketers surveyed said that the greatest challenges of a VoC initiative were all data related: collecting the right data, getting data out of departmental silos, analysing and acting on collected data, and leveraging data across the organisation.

Other challenges included assigning ownership and enlistment in VoC initiatives (including buy-in from senior leadership and frontline staff) at 31%, selecting success metrics and connection to ROI at 15%, and budget issues at 5%.

The marketing department owns the VoC initiative by nearly a 2-to-1 margin, but the need for a dedicated VoC department continues to emerge. Some 25% of respondents indicated that marketing takes the lead on managing the VoC programme, but 42.8% indicated that VoC initiatives had been assigned to either "a specific customer experience department", "a specific VoC department", "a cross-functional team of leaders from across the enterprise", or a "C-level executive".

The study also found that the 'cycle time' for customer feedback is shrinking. In survey questions focused on recommendations for building a VoC strategy, one key finding pointed to the need to quickly leverage customer data to adapt to changing circumstances and customer attitudes.

The study concluded that, as long as companies aim to enhance their customers' experiences, improve customer loyalty, and increase profitability, there will always be a demand for VoC programmes and their supporting tools. According to Nancy Treaster, general manager of strategic operations for Verint Enterprise Intelligence Solutions, "The issue of customer loyalty and the need for organisations to understand how to best meet their customer needs is a strategic imperative for all organisations."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)