Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Technology & data are keys to hotel guest loyalty

While most travelers hold no loyalty to a particular hotel brand, hoteliers can change that reality by offering a more personalised guest experience, according to the study conducted for Sabre by Forrester Consulting. The study suggests that hoteliers who rely on data and technology to power personalisation and an outstanding customer experience will hold a competitive edge to differentiate and win travelers' hearts and business.

In the age of the customer, the relationships hotels have with guests are the greatest source of competitive differentiation, yet many hoteliers are not maximizing that relationship. Nearly two-thirds of leisure travelers and more than half of business travelers hold no loyalty to a particular hotel brand, and a majority of travelers are willing to share personal data to ensure hoteliers can meet their individual preferences, the study finds.

To capture guest loyalty, hoteliers must reimagine their loyalty programme and learn how to harness customer data and insights to create a more personalised, seamless guest experience across all channels.

Consumer attitudes toward sharing their data are evolving. According to the study, more than half of travelers are open to sharing certain types of personal information but in return expect to be offered relevant deals, discounts or loyalty points. Interestingly, travelers who are 55 and older are more willing than younger travelers to share their personal information in exchange for additional benefits.

The study found that collecting and applying customer data and insights to deliver seamless, cross-channel experiences - especially by providing personal touches to travelers in exchange for their data - are key to meeting customers' expectations, improving their experience and fostering loyalty that leads to future bookings.

And when it comes to personal touches during their stay, the most compelling reasons cited by travelers for sharing their personal information include:

• Check-in or check out time that fits their schedule
• Room selection based on their preferences
• Assistance discovering local activities and places of interest

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)