Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

Top customer experience tips for retailers

Industry research suggests that 70% of customer defection is down to poor customer experience, but that 96% of unhappy customers don't tell the company involved. However with just a 5% reduction in customer defection, profits can increase by up to 50% (according to research by Bain & Co).

Consequently, Rapide has identified several tricks that many retail companies are missing when it comes to the customer journey, and suggests eight simple steps toward offering the kind of superior experience that keeps customers coming back repeatedly:

1. Make all of your customer communications both convenient and relevant throughout the entire customer journey;
2. Bring the online and offline worlds together seamlessly, so that customers see the same messages and offers no matter which channel they prefer to use when interacting with the brand;
3. Embrace and empower your employees, because a good customer experience starts and ends with them;
4. Engage your customers actively at every point of interaction;
5. Turn 'moments of truth' into moments of opportunity by allowing your customers to voice their ideas, opinions, praise, and complaints, and to tell you how they feel;
6. Act upon every piece of actionable insight you can gather, proving that customers are important to the brand;
7. Mobilise and enable your brand advocates through every channel possible, including mobile and social media;
8. Do everything in real-time, making sure that all information is gathered, processed, analysed and acted upon immediately.

According to Nigel Shanahan, managing director for Rapide, "Our biggest belief is that every customer should be given the chance to have their say in real-time at the 'moment of truth'. All the clients we have worked with have seen an increase in revenue and an improved experience for their customers."

The company's white paper detailing the eight steps has been made available for free download - click here (1.6Mb PDF document).

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)