Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

A five-point plan to boost FFP engagement

In its white paper, the company outlines five effective steps airlines can take to heighten demand and brand loyalty as well as boost incremental revenues. The company says it is now challenging airlines to follow those five steps, including:

1. Invest in deriving insight from customer data (transactional and behavioural) to continually evolve programme content by tailoring rewards to different customer segments and keeping abreast of changing customer needs.
2. Plan a rewards strategy that focuses on matching the portfolio of rewards to the wants and needs of its programme members; not simply through partners that offer the best commercial arrangements.
3. Work closely with partners to identify and source content that resonates with the airline's brand - where complementary 'fit' reinforces the aspirational appeal of the rewards. Airlines should aim to provide an offering of goods and services unique to them to remain differentiated from competitors.
4. Use technology to deliver rewards that can add value by bundling appropriate products, up-selling and cross-selling so that members feel that they are getting value from rewards and offers, which also enhances the user experience.
5. Use technology to deliver higher levels of personalisation based on insights gained from data and user interactions.

"Demanding customers, who are used to an increasingly high quality retail experience on and offline have every reason to now expect, their loyalty programmes to offer similar experiences," said Dan Martin, commercial product manager for Collinson Latitude. "We believe it is essential to make 'value' a key priority when designing your loyalty programme - from the sourcing of rewards right through to the technology platforms you select to deliver these. Investing time in this will create customers who remain engaged, demonstrate high redemption rates and ultimately remain profitable to your programme and your business."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)