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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Many UK consumers still loyal to banks

Despite the recent scandals and troubles that have engulfed the UK's financial sector, millions of customers say they still feel loyalty toward their bank, according to research among 2,000 consumers by Plastic Card Services (PCS).

One out of five consumers (20%) - representing some 10 million adults - said that they still have a sense of loyalty to their existing banking institution, and that they have no desire or intention to swap to a different bank, the survey found. However, banking has not come out of the latest round of controversies completely unscathed, as one in ten consumers (10%) said they felt no loyalty whatsoever to their existing personal banking institution.

Those aged 55 or over were found to be the most loyal, with 30% still having complete faith in their bank, compared to only 7% of those aged under 35. Regionally, loyalty to personal banks was highest in the North East of the country, and lowest in East Anglia.

"Despite a number of different scandals, millions of customers remain loyal to their bank," said Rob Nicholls, managing director for Plastic Card Services. "This just shows that trust and loyalty is gained over a long period of time and does not necessarily disappear overnight, in many cases. Overall, the results show that the British are a loyal lot, and yet not all industries are really using this to their advantage."

While hairdressers led the field, with British consumers being most loyal to their salon or barber, surprisingly shops, pubs and restaurants came further down the list even than banks in the loyalty stakes.

"One might expect consumers to be more faithful to local pubs and restaurants, but the survey showed this isn't necessarily the case," concluded Nicholls. "With excellent customer service, a great offering, and the right marketing strategy, businesses can build a customer base of loyal consumers that return time and time again."

Sources: Plastic Card Services PCS / The Marketing Factbook.
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Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

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The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)