Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy. This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits.

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In-app purchases beat mobile web sales by 108%

Study explains how to strengthen your mobile marketing

The study was created to help marketers gain better insight into mobile consumer shopping behaviour, user activity in apps and on the mobile web, as well as purchase patterns across shopping categories and peak periods, to help them develop stronger mobile strategies.

Key findings from the report include:

1. Capturing mobile intent through app users
   Consumers are shopping more in apps than on mobile web and are willing to download new apps to make those purchases. Over the 2018 holiday period, shoppers made 108% more purchases in-app than on mobile web and were making more repeat purchases and spending more in-app than on mobile web. Compared to the rest of 2018, app installs rose by 108% over the holiday shopping season - demonstrating the heightened willingness among shoppers to download new apps. Hence, it is important for marketers to hone in on their app users since those are the customers that are more likely to convert.
2. Engaging power shoppers
   Marketers who focus their mobile efforts on acquiring new shoppers and turning them into power shoppers are going to win in 2019. Seven out of shoppers in the Button Marketplace during Cyber Week were new users, and one-third of those new users came back to shop again, even after Cyber Monday ended, throughout the rest of the holiday season. Power shoppers who last shopped within days of Cyber Week accounted for 22% of sales generated over the holiday period, made more than six shopping trips, and completed purchases two times more than average shoppers. These power users that emerged during the holiday season are likely to continue shopping in the months to come - showing that a strong focus on mobile experiences will bring about user loyalty.
3. Driving mobile offers on the right products to the right customers at the right times
   By understanding the right times to provide offers and incentives to consumers, marketers will be better equipped to unlock incremental mobile app revenue. For example, shoppers started their holiday shopping early by browsing and buying on Thanksgiving morning; mobile sales of electronics spiked at midnight on both Thanksgiving Day and Cyber Monday while mobile sales of toys spiked on Cyber Monday. Marketers who are accurate at timing their messaging and promotion of deals to users will be empowered to maximize their mobile returns.

"When consumers find what they want, brands and retailers can connect with new customers, and publishers can benefit from providing the traffic," said Michael Jaconi, Co-Founder and CEO of Button.

Have you seen The Marketing Factbook?

The Marketing Factbook will help you up your marketing game, walking you through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations you need for a hgih-profit, high-rentention marketing strategy.

This comprehensive marketing guide has 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. It's the report no marketer can afford to be without.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability.

Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. This report gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy.

Get the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and gain an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Factbook at your side, you'll have a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)