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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

How Big Data makes a great Customer Experience

The promise of Big Data is within reach if marketers and business managers can understand how to mine that data for insights that improve the customer experience, according to a white paper published by Allegiance.

The paper, entitled 'Achieving Customer Experience Leadership in the Era of Big Data' and written by Thomas Lacki Ph.D., found that most managers agree that businesses need to do a better job of building customer relationships. At the same time, they are sitting on a mountain of customer data, ranging from when, what and where customers buy to how they feel and what they say about a company's products.

According the paper, three key things are needed for businesses to successfully understand and act on customer data:

  1. The Data
    Companies need to integrate all of the systems that collect customer data so that it can be easily analysed. This includes CRM, feedback, surveys, customer service interactions, store visits, financial data, and more.
  2. The Technology Platform
    Companies need a platform to make the data readily accessible to and from all parts of the organisation by using an open source framework such as Hadoop.
  3. The Analytics
    Analysis needs to be easy, understandable, reliable and concise to allow companies to transform the data into real-time insights that can rescue customers and increase positive behaviors such as word-of-mouth promotion. It also needs to be relatable to specific business outcomes.


Sources: Allegiance /
The Marketing Factbook.
Copyright © 2014 - 2026 The Marketing Factbook.

    Categorised as:

  • Customer Experience
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark