Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Few marketers actively use Advance Analytics Modeling

Organic web traffic isn't as strong as they think it is

The research showed that more than eight out of marketers anticipate making their marketing decisions based on analytics within the next year, making it imperative for them to maintain or surpass their peers.

"Marketers either don't know the data they have or don't know what to do with it. In fact, 40% are 'exploring' while a third are building their reporting," said Mike Froggatt, director at Gartner. "As a result, brands struggle with adapting to a data-driven mindset that can influence marketing strategy. Brands already have the data, like pieces of a puzzle, most just need to better understand how to leverage that data to drive decision making and guide their digital strategies."

Based on more than 1,250 data points from four main digital pillars - site and commerce, social media, mobile and digital marketing - Gartner found three digital channels primed for disruption via data-driven strategies with brand-owned or easily accessible third-party data:

1. Search - Activate Brand Assets to Boost ROI
   Gartner research reveals that search is responsible for six out of desktop visits to brand sites, with more than half via organic search and only 7% coming from paid placements. "Brands need to ask themselves if they are 100% certain that they own their organic results associated with their brand," Mr. Froggatt said. "Now is the time to double check." Leading brands are building out their organic search advantage by following three key steps: 1) claiming ownership of the knowledge panel via a verified account, 2) controlling interaction of store profile features via Google Maps, and 3) leverage search data to closely monitor consumer trends.
2. Site - Driving Digital Utility with Loyalty
   A brand's website is one of the largest investments for marketing teams today. From facilitating transactions, to capturing the data to help create "ustomer identity" profiles, the data derived from a brand's website is imperative for both marketing and strategic corporate decision making. Gartner research into department stores, specialty retail and activewear sectors show nearly 50% have established a loyalty program. "The golden rule with collecting data on site is to use it to meet consumer expectations. Recently, we've seen a lot of leading brands leverage this data to launch loyalty programs," said Mr. Froggatt. "Loyalty adoption is trending upward, as more brands seek to extend customer lifetime value and see their impact on the bottom line."
3. Online Retailers - Making Retail Partners Work for You
   Brands across most sectors, especially consumer packaged goods, have almost entirely ceded paid search to retailers. Gartner research shows that big box retailers lead the way by leveraging personalization. Another area leading brands optimize their retail partners based on data is with fulfillment. Gartner research shows that brands are modifying packaging to optimize both shelf space and shipping while also utilizing omnichannel aspects such as pick-up-in-store. "Fulfillment details like this represent an opportunity for brands to co-market and optimize their channel strategies, online and offline, ship and pick up," added Mr. Froggatt. "As a brand providing the product, marketers can push the retailers to share that data, and focus their marketing (and product design) to reinforce that profitability."

Gartner for Marketers members can access the relevant research and insights in the reports "Gartner L2 Intelligence Report: Search 2019", "Gartner L2 Intelligence Report: Data & Targeting 2018" and "Gartner L2 Intelligence Report: Retailers & Marketplaces 2018".

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)