Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Women to shop more online this holiday season

Not expecting 'normal shopping' to return until 2022

The study (conducted in October 2020) revealed that while 62% of women surveyed report their income being the same or better than what it was in 2019, 52% intend to spend less this holiday season, 31% indicated they will spend the same as last year, and only 17% said they will spend more.

The US-wide 'Future of Shopping Women's Study' also outlines female consumers' current desire for retailers to offer a more flexible array of payment options, with online, mobile and contactless dominating their preferences.

The following survey results reflect how the pandemic pushed shoppers of all age groups to adopt technology, due to COVID-19 health concerns, signaling the growth of online and mobile shopping:

• 76% intend to do more than half of their 2020 holiday shopping online this year, up from a reported 71% in daVinci's May 2020 Future of Payments Study.
• 74% currently do more than half of their online shopping via phone, up from 57% who said the same in the May daVinci study, with 23% now doing all of their online shopping via their mobile device.
• Amazon makes up the majority of online purchases and is the number one-way respondents learn about brands, which is an increase from ranking third in daVinci's 2019 Women Shoppers Study, leaping over friends and family and retail stores (online and physical)
• Price is the most important purchasing factor followed by quality, availability, safety, brand name and store seller, indicating the need for price driven rewards like rebates.
• Respondents listed convenience as the top reason to shop online, followed by safety and selection.
• Two-thirds of respondents buy from reseller and consignment sites taking share from new product purchases.
• Women shoppers holiday purchasing decisions will be influenced by rebates and prepaid cards, according to the following survey results:
• 62% would choose a $100 rebate over $50 instant discount.
• Respondents cited prepaid cards (virtual or physical) as their top choice for shopping rewards, followed by gift cards from select retailers and check and special savings offers with two weeks to redeem.
• 69% preferred prepaid cards that can be spent anywhere over check refunds.
• Results also indicated a significant opportunity to cross-sell with virtual pre-paid card delivery, with 80% of women responding that they would use a surprise offer that accompanies a prepaid reward.
• Loyalty programs are important to women, with 88% indicating they would choose a brand with a loyalty program over a similar one without.

"As more retailers announce they will be closing their stores on Thanksgiving and Black Friday this year, a new normal for retail is emerging," said Rodney Mason, chief marketing officer at daVinci Payments. "The study found that 51% of women shoppers do not see life going back to normal in 2021 and significant growth in mobile purchases since May, which was already at all-time record levels, indicating how critical it is that retailers adapt to retain consumers. E-commerce and online shopping will continue to dominate along with consumers demand for contactless payments when they are in stores, which is inevitably contributing to the continued rise and importance of mobile payments."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)