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Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

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Three key steps to understanding Marketing Analytics

Where should you spend your next marketing dollar?

With transformations and the introduction of new technologies taking place at a rapid pace, it's crucial to note that most businesses haven't still figured out the best way to maximize their MROI (marketing return on investment), according to an article entitled 'Everything Marketers Need to Know Before Implementing Marketing Analytics' from data analytics and advisory firm Quantzig.

However, the company warns that most are unaware of the fact that effective marketing analytics practice can help them collate and analyze data from different marketing platforms. So where should you spend your next dollar? Well, according to Quantzig, there are three key steps toward leveraging more effective Marketing Analytics:

Devise a robust marketing strategy
For businesses looking to leverage marketing analytics, we suggest it's essential to start with a robust marketing analytics strategy that focuses on bridging the gaps between processes and the desired outcomes. A powerful marketing strategy that leverages advanced analytics and statistical techniques can also help gauge the success of the marketing initiatives and overall effectiveness of marketing campaigns.
Collect and analyze marketing data
Businesses across industries have troves of datasets at their disposal, converting these datasets into meaningful insights is crucial from a business perspective. But to do so, one must analyze and consolidate data into a single view. Marketing analytics plays a major role in analyzing and drawing insights from data generated across all marketing platforms.
Choose the right data visualization tools
Selecting the right data visualization tool which can help you identify patterns and interpret data plays a huge role in the analysis of marketing data. This hints at the fact that businesses must leverage tools that offer the flexibility to customize visualizations rather than using default charts and graphs to interpret data.

Sources: Quantzig / The Marketing Factbook.
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Have you seen The Marketing Operations Playbook?

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)