Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Tweeted complaints not taken seriously, study finds

Social media has changed - if not revolutionised - they way in which consumers communicate with businesses. Instead of complaint letters being exchanged over several days or even weeks, a quick 140-character 'tweet' can often garner a direct response within a matter of a few minutes.

In fact, the poll found that frequent Twitter users who have used the social media tool to complain about their customer experience overwhelmingly want those companies to be listening to their comments - and these 'tweeple' (as Maritz nicknamed them) clearly want their public complaints addressed promptly.

According to the study, while only one third had actually received any kind of follow-up after they tweeted their complaint, 83% of those who had received a follow up to their tweet said they liked or loved hearing from the company they had complained about. And almost 75% of those who received a response said they were either very or somewhat satisfied with the response they had received (compared to only 15% who were either very or somewhat dissatisfied with the company's response).

For the two thirds of respondents who did not receive an answer to their complaint, a similar number (86%) said they would have liked or loved to hear from the company. However, nearly two thirds (63%) said that they would either hate it or not like it if the company contacted them about something other than their complaint instead.

"Social media is having a profound impact on the level of service that customers expect," said Anthony Sardella, senior vice president and managing director for Evolve24. "Businesses can't compete effectively without being tuned in to social media to help improve the customer experience, but they must get the messaging right. The best brand marketing provides responsive customer service, and does not use a customer experience event as an opportunity to sell something."

"While the study reinforced the trend of using Twitter as a way of getting a company's attention, all channels of customer service and support should be treated with the same consideration," Sardella concluded. "It's not a one-size-fits-all approach because consumers expect companies to understand their individual wants and needs. If that's responding to a complaint via Twitter, YouTube or the old-fashioned phone call, brands must have the right tools ready to listen, understand and respond."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)