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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Study reports on the state of retail loyalty

In general, most retailers have now adopted centralised cross-channel loyalty platforms and are reporting significant benefits, according to the Next Generation Customer Loyalty report from the Retail and Banking arm of research firm Aberdeen Group.

According to the report, benefits that retailers are already reporting include up to 20% increases in customer retention rates (compared to a market-wide average of 8%), and up to 15% increases in customer reactivation rates (compared to 4%).

"A centralised loyalty platform encompasses consumer insights, offer creation, offer redemption, and performance reporting," explained Chris Cunnane, senior research associate for Aberdeen Group. "This tool allows the retailer to aggregate all loyalty information across all channels of operation, with a single view of the customer and their purchase and interaction behaviour. That information can then be used to create tailored loyalty programme offers, depending on the type of customer the retailer is targeting: lapsed, high spending threshold, or high discount percent."

Retailers and consumers alike are embracing digital channels, including mobile and social, to interact, research, and transact in new ways.

Aberdeen's data indicates that 17% of retailers currently utilize mobile marketing as part of their loyalty programme, with an additional 62% of retailers indicating plans to implement this technology in the next 12 months.

Some 44% of retailers currently use social media as a component of their loyalty programme, with an additional 49% planning to use the technology by year's end. These new channels are paving the way for the new building blocks of customer loyalty.

A free copy of the report has been made available via Aberdeen's web site - click here (free registration required).

Sources: Aberdeen Group / The Marketing Factbook.
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Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)