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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

It's an exciting time to be the CMO

There's never been a more challenging or exciting time to be a chief marketing officer (CMO) according to Emailvision founder, Nick Heys, as companies begin shifting from a business-centric perspective to a more customer-centric one in response to changing consumer expectations.

In a world where your customer can instantly access a host of different options through websites, instant advertising, apps, reviews and social commentary, brands that provide a quick and valuable customer experience will most certainly gain competitive advantages.

Marketing has always been appreciated in business, but with such a close understanding of the customer relationship, marketing leaders will be absolutely pivotal in managing this customer-centric view.

One of the keys to success rests on the marketing team's ability to capitalise on their customer data. The concept of data being on any CMO's top-5 list of priorities may sound odd but, for marketing professionals, it's a source of powerful information about customer behaviour.

Personalised and relevant marketing isn't a "nice to have", it's the new imperative: In a YouGov survey commissioned by Emailvision, 75% of respondents reported that they would resent a brand after being bombarded by online marketing. Not only does this reflect a growing sensitivity to marketing noise, it also reflects a rise in customer expectations.

The digital revolution has reversed the balance of power between the customer and the business, and customers have immediate access to numerous choices while businesses face growing numbers of both traditional and non-traditional competitors every day.

But it is not all bad news for marketing leaders: thanks to significant investment and innovation in marketing technologies, businesses of all sizes can cost-effectively provide personalised brand experiences across multiple sales channels. Marketing leaders and their teams can tap into new marketing analytics technologies to deliver more actionable insights gained from customer behaviours - from all that customer data and transactional data they collect every day.

Every interaction a customer has with the business - from a browse on the website, to the open-and-click on an email, to the tweet, to an in-store purchase - can be captured to generate valuable data. Today we're seeing a new generation of marketing technology that's dedicated to helping businesses understand this data so they can put customer needs, preferences and experiences at the centre of the marketing plan.

Sources: Emailvision / The Marketing Factbook.
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Categorised as:

Customer Experience
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)