Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Online content drives Millennial brand loyalty

The study, entitled 'The Millennial Mind: How Content Drives Brand Loyalty', found that Millennials value quality over quantity when it comes to content marketing, and that the most important driver of brand loyalty for millennials is a great product (77%), followed closely by brand recognition and trust at 69%.

Nearly two-thirds (62%) of those surveyed feel that online content drives their loyalty to a brand - yet the content they're receiving is turning them off by not helping them navigate their everyday problems, being too long, sales-driven, and not tailoring messaging to individual cultural interests.

Only 12% of respondents declared their active dislike for marketing communications showing that personalised, funny, intelligent, and helpful content marketing has an open door to drive millennials' loyalty and purchase decisions.

"Millennials don't want to have to work to find the value in a sea of sales messages. Brands can earn millennials' trust, loyalty, and share of wallet with the right content - but they need to invest in being a helpful partner that respects the characteristics, interests, and qualities that make each millennial unique," said Shafqat Islam, CEO for NewsCred.

The study suggests that US millennials are especially receptive to content directly from brands, potentially even more so than content from their friends:

• Millennials are most commonly interacting with brands via social media (49%) or a brand's owned websites (54%).
• Social endorsements, once considered a leading driver in brand awareness and customer acquisition, were shown to have a smaller impact than expected in the NewsCred survey.
• Only 26% of respondents said they prefer brands their friends use, while 30% shared that they like branded content their friends share and that it helps them discover new content.
• The majority of millennials (52%) did cite content's relevance to their circle of friends as a motivator in sharing content themselves.
• Whether seeking out information to solve a particular challenge unique to themselves or looking to access a short piece of content for a laugh, purchase decisions are predicated on content being interesting and educational (35%) as well as authentic and truthful without being 'salesy' (31%).

The full study report has been made available for free download from NewsCred's web site - click here (free registration required).

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)