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Welcome to the web site of the late Brian Woolf.

In memoriam: Sadly, Brian passed in late 2024, so this site is now being maintained as a tribute to his vast knowledge, insight and wisdom by his long-time friend and colleague, Peter Clark (founder of The Wise Marketer in 2001).

Brian has three major interests, as indicated by the menu buttons above: More can be learned by clicking on the relevant subjects above.

The Speaker's Toolbox - Free Download Today!
It's truly a pleasure to announce that, in the Books by Brian section, you can now download free a PDF copy of Brian's book, The Speaker's Toolbox. First published in 2016, the principles and lessons are so timeless that there have been no revisions or updates since - in fact, many have described it as my "ingredients" book for speakers. We hope you'll enjoy learning about the best opening and attention-grabbing techniques, how to truly speak from your heart, how to learn from flaws and failures, how to involve all five senses in your speeches, the benefits of practice and feedback, the six primary emotions, using facial expressions, and most important of all, getting out there and enjoying yourself and passing it on to your audience!

Brian, a New Zealander by birth, spent most of his business life in retailing: finance, operations, loyalty, marketing, and management. First in NZ and then, after earning an MBA at the Harvard Business School, in the US with regular involvement in Europe, Japan, and Australia. Earlier, at Auckland University, NZ, he earned an M.Com. (in Economics) and a (NZ) CPA.
His three major work experiences are Deputy Managing Director of Progressive Enterprises/Foodtown (NZ); Chief Financial Officer of Food Lion (USA); and CEO of Retail Strategy Center (USA).
Over his illustrious career he wrote 7 books and many articles, sharing what he learned. His keen interest in the art of connection and communication was rewarded in 2003 when he was selected as one of Toastmasters Ten Best Global Speakers.
To learn a little more about Brian and his thinking, click here.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark